crew2.com
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The Identity Crisis of Crew2.com
A $90M home service company trapped in a video game's digital shadow
Crew2.com is a $90M home services installation giant for The Home Depot, yet its digital identity is hijacked by a popular racing game. This isn't a tech startup—it's a blue-collar giant with a critical SEO blind spot.
"When your brand name is a search term for a video game, you don't have a marketing problem—you have an identity crisis."
The SEO Hijack
The data reveals a stark reality: Crew2.com receives fewer than 2,000 monthly visits. Meanwhile, 'The Crew 2'—Ubisoft's open-world racing game—dominates the search landscape. Their top 5 keywords are entirely game-related, with zero overlap with 'flooring installation' or 'kitchen renovation.' The company's 26% organic traffic share suggests they're barely visible to homeowners searching for their actual services.
The B2B Powerhouse
Despite digital obscurity, Crew2 operates as a critical backend for The Home Depot, managing 283 employees and generating $90M in revenue. This isn't a scrappy startup—it's a mature logistics operation. Their VP roster (Robert Gierada, Alisson De Lima, Mark Alexander) suggests a focus on field operations and sales, not digital growth. The company thrives on B2B contracts, not consumer search traffic.
The tech stack tells a mixed story. They use modern tools like Tailwind CSS and PWA capabilities, but rely on jQuery—a legacy choice for a $90M company. This suggests a 'good enough' digital presence rather than a growth-focused strategy. Their primary contact email ([email protected]) reveals they're part of Interior Logic Group, a larger parent company that likely handles centralized marketing.
- Revenue Model: B2B2C via The Home Depot partnership (not direct-to-consumer)
- Traffic Reality: 1,915 monthly visits vs. millions searching for their service category
- Identity Gap: Zero brand recognition in search engines despite $90M revenue
- Tech Debt: jQuery and Bootstrap suggest legacy systems, not modern web architecture
The Silent Giant Paradox
Crew2 proves you can build a $90M business without digital relevance—but at the cost of growth potential and brand equity. For investors, this represents a massive untapped opportunity; for founders, a cautionary tale about naming your company in a crowded search landscape.
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Meta Tags
Crew2 | An ILG Company — The Home Services Specialists
As a proud independent provider for The Home Depot, we install flooring, kitchens, water heaters/softeners, plumbing fixtures, doors and window treatments.
Crew2 | The Home Services Specialists | An ILG Company
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About crew2.com
As a proud independent provider for The Home Depot, we install flooring, kitchens, water heaters/softeners, plumbing fixtures, doors and window treatments.
Company Overview
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Technology Stack
crew2.com uses 14 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
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Google Analytics
Web Standards
Twitter Cards, RSS, PWA
Traffic & Audience
crew2.com receives approximately 1.9K monthly visitors and ranks #9,606,579 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:02 on the site.
The majority of crew2.com's traffic comes from .
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This page provides publicly available information about crew2.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit crew2.com directly at https://crew2.com.