In the high-stakes arena of sports media, Cricbuzz isn't just playing the game—it's the scoreboard, the commentary box, and the stadium all rolled into one. With a staggering 328 million monthly visits, this Indian startup has quietly become the digital heartbeat of cricket, outpacing giants with a product so sticky it defies traditional growth metrics.

"Cricbuzz commands the global cricket conversation with a 66% direct traffic rate—a level of brand loyalty most consumer apps can only dream of."

The data reveals a critical insight: Cricbuzz dominates through specificity. While 'live score' and 'live cricket score' drive volume, it's the hyper-specific match queries like 'ind vs sa' that lock in the audience. They've built a flywheel where high-volume keywords feed a loyal user base, which in turn drives direct traffic, reducing reliance on volatile search algorithms.

• Direct Traffic Dominance: 66% of users bypass search engines entirely, typing the URL directly.
• Search Monopoly: Owns 3.2M monthly searches for its brand name alone.
• Match-Day Spikes: Tournament-specific queries (e.g., 'ind vs sa') hit 7.5M volume, showcasing event-driven scaling.