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Cromarty: The Industrial Titan Hiding in Plain Sight
A $81M revenue powerhouse with zero digital footprint - and what that reveals about industrial B2B.
In a world obsessed with digital vanity metrics, Cromarty Automation operates as a ghost: a $81.2M industrial powerhouse with a monthly visit count of zero. This isn't a failure; it's a masterclass in industrial B2B where revenue doesn't flow through SEO, it flows through relationships, expertise, and massive project contracts.
"Cromarty proves that in industrial automation, your website traffic is irrelevant when your client list is Fortune 500s."
The Invisible Empire
Cromarty isn't selling SaaS subscriptions or digital widgets. They're engineering complex process instrumentation, electrical systems, and MES/IoT integrations for heavy industries. With 209 employees generating $81.2M, that's ~$388k revenue per employee—a benchmark of high-value, project-based work. Their digital absence is a feature, not a bug: their clients don't browse, they call.
Tech Stack as an Afterthought
Their site runs on jQuery, Bootstrap, and Slick—technologies that scream 'built once, never touched again.' They've slapped HubSpot and Google Analytics on top, but it's like putting a GPS on a freight train: the analytics exist, but the train doesn't change course for data. This stack reveals a company focused on delivery, not conversion optimization.
The real story here is the disconnect between modern digital growth strategies and the industrial sector's reality. Cromarty's zero-traffic domain isn't a weakness; it's a signal that their market operates on RFPs, referrals, and decades-long relationships. Their tech stack is functional, not fashionable—prioritizing reliability over innovation, which is exactly what their clients demand.
- Revenue per employee ($388k) indicates high-value, complex projects
- Zero organic traffic suggests sales are relationship-driven, not inbound
- Legacy tech stack (jQuery/Bootstrap) prioritizes stability over conversion optimization
- 209 employees in industrial automation signals deep vertical expertise
The $81M Ghost
Cromarty's digital silence is the loudest signal in industrial B2B: when you solve mission-critical problems, the clients find you.
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Cromarty Automation | Innovative industrial automation
Cromarty Automation is your perfect go-to provider with extensive experience across many industries including process instrumentation, electrical, automation, MES, IoT, fault diagnostics and more.
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About cromarty.com.au
Cromarty Automation is your perfect go-to provider with extensive experience across many industries including process instrumentation, electrical, automation, MES, IoT, fault diagnostics and more.
Company Overview
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Technology Stack
cromarty.com.au uses 10 technologies across their website including Adobe Fonts, HSTS, HubSpot, and more.
Fonts
Adobe Fonts
Security
HSTS
Marketing Automation
HubSpot
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
cromarty.com.au receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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