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cross-check.com
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The Invisible Titan of Check Verification
How Cross-Check built a $22M fortress in the shadows of fintech
While fintech startups chase viral growth and flashy apps, Cross-Check operates in the invisible infrastructure that actually moves money. With 109 employees generating $22.9M in revenue, they've built a quiet empire in check verification and guarantee services that powers transactions you'll never see.
"They're not building the future of payments—they're guaranteeing the present works."
The Unsexy Infrastructure Play
Cross-Check operates in the critical but invisible layer between banks and merchants. Their core business—check verification and guarantee—sits in the plumbing of commerce, not the dashboard. This isn't a product that needs daily engagement; it's infrastructure that needs to work flawlessly every single time. The 53% direct traffic share proves they've achieved something every B2B fintech dreams of: becoming a utility that businesses can't operate without.
The Search Engine They Don't Need
With only 29% organic search traffic, Cross-Check reveals a fascinating truth about their market position. The 8,450 monthly visits aren't driven by SEO hacks or content marketing—they're driven by existing customers and referral networks. When businesses need check verification, they don't Google alternatives; they go straight to cross-check.com. This is the hallmark of a mature, trust-based business in a sector where reliability trumps discoverability.
The leadership team tells the story of institutional knowledge: Jeff von Raesfeld (VP Information Services), Karen Boyce (VP Human Resources), Al Arco (SVP), Tiffany Lucas (SVP Product Development), and Charles Dortch (SVP Sales). These aren't rotating executives; they're stewards of a specialized craft. The absence of funding rounds and the steady revenue suggest a bootstrapped or privately held model that prioritizes sustainable growth over venture-scale ambition.
- Dominates direct traffic (53%)—a sign of entrenched customer relationships
- Commands search volume for 'crosscheck' (5,470 monthly searches) as a category term
- Operates in the critical gap between digital transformation and legacy payment systems
- Built a leadership team with deep institutional knowledge, not revolving-door talent
The Anti-Fintech Fintech
Cross-Check proves that in finance, boring infrastructure beats shiny interfaces every time. While others chase disruption, they've mastered the art of being indispensable.
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About cross-check.com
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Traffic & Audience
cross-check.com receives approximately 8.4K monthly visitors and ranks #2,349,752 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:12 on the site.
The majority of cross-check.com's traffic comes from undefined, .
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