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The CTPAT Certification Powerhouse
A 25-person firm generating $3.5M by solving border security's biggest pain points
While most trade consulting firms chase volume, CT Strategies carved a $3.5M niche in the most regulated corner of global commerce: CTPAT certification. With just 25 employees, they're not selling software—they're selling compliance survival.
"They're not building the next unicorn—they're building a compliance moat so deep that Fortune 500s have no choice but to pay premium rates."
The Traffic Paradox
CT Strategies defies every growth playbook. With only 2,307 monthly visits and a global rank of #7M+, they generate $3.5M in revenue. This isn't a scaling story—it's a precision play. Their 62% direct traffic proves they don't need SEO; they have clients who come back year after year, paying for CTPAT recertification and strategic advisory. The 19% organic search is just gravy, capturing high-intent keywords like 'ctpat' (2,370 monthly volume) and 'coac' (22,440 monthly volume).
The Expertise Moat
What makes them unique isn't technology—it's subject matter depth. Their leadership team reads like a CBP alumni roster: Andrew Farrelly (Co-Founder), Shawn Beddows (VP Global Services), Justin Bernardo (IT Portfolio Manager), and Sal Nieto (Senior Advisor). They're former border security insiders selling institutional knowledge that can't be automated. Their tech stack is intentionally basic—jQuery, Bootstrap, Google Analytics—because their value isn't in the code; it's in the relationships and regulatory fluency.
The keyword data reveals their strategy: They capture hyper-specific, high-value queries. 'Will USA add de minimis exception from EU again' (260 monthly volume) isn't a search term—it's a compliance crisis. CT Strategies positions itself as the emergency room for trade compliance, not the primary care physician. Their blog and service pages target these precise pain points, converting regulatory confusion into consulting contracts.
- Revenue per employee of $140K—exceptional for a services firm
- Direct traffic dominance (62%) signals strong client retention
- Niche dominance in CTPAT certification with global reach
- Leadership team with deep CBP and border security backgrounds
The Anti-Startup Success Story
Proof that deep expertise in regulated industries beats viral growth every time
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CT Strategies | Border Solutions & CTPAT Certification
Delivering CTPAT certification, strategic insights, and technology solutions for border, supply chain, and port challenges worldwide.
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About ct-strategies.com
Delivering CTPAT certification, strategic insights, and technology solutions for border, supply chain, and port challenges worldwide.
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ct-strategies.com uses 18 technologies across their website including Font Awesome, reCAPTCHA, Sentry, and more.
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ct-strategies.com receives approximately 2.3K monthly visitors and ranks #7,006,298 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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