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The $79M Education Equity Engine You've Never Heard Of
SERC is a quasi-public agency powering Connecticut's education system with data, training, and policy.
While Silicon Valley chases AI disruption, Connecticut's State Education Resource Center (SERC) quietly operates a $79.4M infrastructure that directly influences the state's 353,000+ students. This isn't a startup; it's the connective tissue of public education.
"SERC isn't selling software; they're scaling equity. Their massive direct traffic proves educators aren't searching—they're returning."
The Traffic Paradox
With only 6,496 monthly visits, SERC's digital footprint seems modest. But look deeper: 48% of traffic is direct, and 35% is organic. This indicates a mature, institutional user base that doesn't need Google to find them. They're the default destination for Connecticut educators, not a discovery platform. The top search term 'co teaching models' (1,220 monthly volume) reveals their core value: practical, actionable classroom resources.
The Quasi-Public Advantage
SERC is a quasi-public agency serving the Connecticut State Board of Education. This unique structure allows them to operate with the agility of a private firm while maintaining public accountability. With 353 employees, they're large enough to influence statewide policy but focused enough to drive specific outcomes like addressing language deficits (340 monthly searches for 'does the connecticut doe have certain program for addressing language deficirs').
The tech stack tells a story of pragmatism over flash. Joomla, jQuery, and Bootstrap—technologies some might call outdated—power a site that processes 6,496 monthly visits with 100% traffic from the United States. This isn't a platform chasing global scale; it's a hyper-local utility built for reliability, not viral growth.
- Revenue of $79.4M with no external funding—self-sustaining through state contracts
- 48% direct traffic signals deep institutional loyalty
- Top keyword 'co teaching models' (1,220 volume) drives 80% of search traffic
- 100% US traffic concentration shows focused, localized impact
The Infrastructure Play
SERC proves that in education, impact isn't measured in pageviews—it's measured in classroom outcomes. They're not a startup; they're a system.
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Home - State Education Resource Center
SERC is a quasi-public agency established to serve the Connecticut State Board of Education in supporting educational equity and excellence.
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About ctserc.org
SERC is a quasi-public agency established to serve the Connecticut State Board of Education in supporting educational equity and excellence.
Company Overview
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Technology Stack
ctserc.org uses 7 technologies across their website including Font Awesome, PHP, Joomla, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Joomla
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
ctserc.org receives approximately 6.5K monthly visitors and ranks #3,181,165 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:38 on the site.
The majority of ctserc.org's traffic comes from .
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