cultsport.com
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Cultsport: India's Fitness Obsession, Digitized
How a D2C brand captured 19M visits by selling a lifestyle, not just leggings.
Cultsport isn't just selling gym gear; they are monetizing India's massive shift toward fitness culture. By blending fashion with function, they have turned a generic e-commerce play into a lifestyle brand that commands serious traffic.
"They aren't competing on price; they are competing on identity. That is why their direct traffic is nearly equal to their search traffic."
The 'Gymfluencer' Engine
Cultsport's SEO strategy is laser-focused on the 'intent to train.' Ranking for high-intent queries like 'gym setup cost at home' (180 volume) and 'cult sport' (880 volume), they capture users at the exact moment of commitment. They aren't just selling shorts; they are selling the equipment to build a home temple of fitness.
The 'Cult' Following
With 189 employees and a revenue of $47.2M, the math suggests a high revenue-per-employee ratio (~$250k), indicative of a lean, digitally native operation. Their social strategy on Instagram and YouTube reinforces this, treating every product drop as a content event rather than a catalog update.
The tech stack reveals a focus on performance and retention. Using Shopify for commerce, Tailwind CSS for speed, and Datadog for real-time monitoring, they are optimizing for the mobile-first Indian consumer who demands fast load times and seamless checkout. The inclusion of Zendesk suggests they are scaling customer support to match their growing order volume.
- Domain Authority: Owning the 'Cult' keyword ecosystem.
- High Intent Traffic: Capturing the 'Home Gym' boom post-2020.
- Tech Stack: A modern, scalable foundation (Shopify + Tailwind).
Verdict: A Brand in Motion
Cultsport is leveraging the 'Cult' equity to build a verticalized fitness empire. They are the blueprint for how Indian D2C brands should scale: own the niche, dominate the search intent, and sell the lifestyle.
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Open Graph Image
http://cultstore.com/cdn/shop/files/cult_logo.png?crop=center&height=1200&v=1727580247&width=1200
Meta Tags
Shop Online at Cult Store | India's Best Fitness & Fashion Store
Find Everything for Your Fitness Journey at Cult Store. Shop Premium Sports Wear, Gym Equipment from Treadmills to Massage Chairs, Gym Accessories & More.
Shop Sports Wear, Gym Equipment & Accessories Online | Cult Store
cult store offers everything you need for your fitness journey, from stylish gear to essential equipment and recovery tools. Whether you're after t-shirts, tights, shoes, treadmills, or massagers, we’ve got you covered. Discover all your fitness essentials in one place!
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About cultsport.com
Find Everything for Your Fitness Journey at Cult Store. Shop Premium Sports Wear, Gym Equipment from Treadmills to Massage Chairs, Gym Accessories & More.
Company Overview
cultsport.com Social Media
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Technology Stack
cultsport.com uses 23 technologies across their website including Google Fonts, hCaptcha, HSTS, Ghost, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CMS
Ghost
CDN
unpkg
Cloud & Hosting
Amazon S3, Amazon Web Services
Advertising
Facebook Pixel
Traffic & Audience
cultsport.com receives approximately 21.0K monthly visitors and ranks #1,003,228 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 5:43 on the site.
The majority of cultsport.com's traffic comes from .
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This page provides publicly available information about cultsport.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cultsport.com directly at https://cultsport.com.