

curls.biz
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The Curly Hair Ecosystem That Could
A $3.5M brand with zero traffic data, built on community over clicks.
In a world obsessed with vanity metrics and explosive growth, curls.biz is a quiet anomaly. It generates $3.5M in revenue with a team of just 16 people, yet it registers zero monthly visits in standard analytics tools. This isn't a failing; it's a masterclass in community-first commerce.
"They don't chase algorithms; they own the conversation. Zero traffic doesn't mean zero business."
The Hidden Funnel
Traditional analytics fail here because the customer journey happens off-site. Curls.biz leverages a potent mix of TikTok (@curlshaircare), Instagram, and YouTube to nurture a dedicated community. The transaction happens via direct navigation—users type 'curls.biz' into their browser, bypassing the search engine middleman entirely. This is the 'Dark Social' gold standard: high trust, zero tracking.
The Micro-Team Efficiency
With only 16 employees, the revenue-per-head ratio is an impressive $218,750. This lean operation suggests a heavy reliance on automation and influencer marketing rather than traditional ad spend. Key roles like 'Influencer Marketing Manager' and 'Brand Ambassador Coordinator' reveal a strategy built on leveraging social proof rather than buying attention.
The technology stack—Tailwind CSS, PWA, and Hotjar—indicates a focus on fast, mobile-first experiences optimized for conversion rather than content volume. They aren't blogging for SEO; they are building a utility-grade storefront for a loyal audience.
- Community over Content: Prioritizing social engagement over SEO blogging.
- Influencer-Led Growth: Dedicated roles for managing brand ambassadors.
- Lean Operations: High revenue-per-employee ratio ($218k+).
- Direct Traffic Dominance: Brand recognition drives the bottom line.
The Anti-Growth-At-All-Costs Model
Curls.biz proves you don't need to be viral to be valuable. You just need to own your audience.
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Meta Tags
CURLS - You Deserve the Best Products for Your Curly Hair
Whatever your natural hair curl texture or shape, give your hair the strength, shine, and hydration that it craves.
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Curls
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Reviews (2)
The best hair product line
The best hair product line. I love love love....❤💙
I got the black box
I got the black box, shipping was fast, but the products aren't great. Theyre really lightweight, watery, or seemed whipped. So i left two 2 star reviews and both weren't posted. I believe they delete reviews! I even got emails to confirm the reviews but they don't post them, and its been 2 days. And they were very detailed but fair reviews that wouldve helped people with hair like me
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About curls.biz
Whatever your natural hair curl texture or shape, give your hair the strength, shine, and hydration that it craves.
Company Overview
curls.biz Social Media
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Email Addresses
Phone Numbers
Technology Stack
curls.biz uses 23 technologies across their website including Google Fonts, hCaptcha, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
curls.biz receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about curls.biz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit curls.biz directly at https://curls.biz.