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Customlytics: The Berlin App Marketing Specialists
A deep dive into the full-service agency optimizing mobile growth for global brands
In a mobile-first world, most marketing agencies offer generic solutions that fail to move the needle. Customlytics, a Berlin-based boutique, bets everything on deep technical integration and ASO expertise. They aren't chasing vanity metrics; they're engineering mobile growth.
"Generic agencies sell campaigns; Customlytics builds ecosystems. Their focus on analytics integration isn't a service—it's the foundation of their entire philosophy."
The Niche Play
While generalist agencies dabble in everything, Customlytics carves out a specific niche: full-service app marketing with heavy technical lifting. With a team of 38 generating $4.4M in revenue, they operate with the agility of a startup but the precision of a specialized consultancy. Their client list likely includes mid-to-large scale mobile apps that need more than just ad buys—they need strategic ASO, deep analytics integration, and mobile strategy that aligns with core business metrics.
Traffic & Visibility
Their digital footprint reveals an interesting pattern. With 3,235 monthly visits and a global rank hovering around #5.2M, they aren't chasing mass traffic. Instead, 43% comes from organic search—highly targeted, intent-driven traffic. The top keyword 'customlytics' (620 volume) shows strong brand recognition, while technical terms like 'app campaign google placements' (130 volume) indicate they're attracting sophisticated buyers who know exactly what they need.
The leadership team—Christian Eckhardt (CEO) and Raul Truckenbrodt (COO)—has built a culture that prioritizes technical depth over flashy marketing. Their social presence on LinkedIn and Twitter focuses on industry insights rather than self-promotion, a strategy that resonates with enterprise clients who value expertise over hype.
- Specialized in mobile app marketing with deep ASO integration
- Lean team structure (38 employees) allows for high-touch client service
- Strong organic search presence indicates authority in niche keywords
- Technical stack built for performance: Tailwind, Vite, and core analytics
The Verdict: Quality Over Scale
Customlytics represents the new breed of specialized agencies that win by going deep, not wide. For mobile-first founders and product leaders, they offer a compelling alternative to bloated agencies.
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Customlytics – Full-Service App Marketing Agency & Consultancy
Customlytics is a Berlin based app marketing agency. We consult and support mobile strategy, analytics and ASO integration.
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About customlytics.com
Customlytics is a Berlin based app marketing agency. We consult and support mobile strategy, analytics and ASO integration.
Company Overview
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Technology Stack
customlytics.com uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Caching
Varnish
Cloud & Hosting
Cloudflare
Traffic & Audience
customlytics.com receives approximately 3.2K monthly visitors and ranks #5,194,239 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:22 on the site.
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