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CxRA: The $66M NYC Catering Powerhouse
How a 222-person team dominates New York's event catering with crafted menus and bold execution
In a city saturated with catering options, CxRA isn't just serving food—they're engineering experiences. With a lean team of 222 generating $65.9M in revenue, they've built a catering empire that prioritizes culinary artistry over volume.
"They're not selling food—they're selling the feeling of an event that matters. That's why nearly half their traffic comes directly to cxra.com."
The Venue-First Strategy
CxRA's top keywords reveal their playbook: 'Intrepid venue measurements,' 'The Altman Building,' 'Glasshouse Chelsea.' They're not chasing generic 'catering' searches. Instead, they've positioned themselves as the preferred partner for iconic NYC venues. This venue-integrated approach creates a defensive moat—once you're the go-to for a venue, you own that client pipeline.
The Efficiency Paradox
Here's the math that should make investors pause: $65.9M revenue ÷ 222 employees = $297K revenue per employee. For a catering business, that's exceptional. Most competitors operate at $150-200K per employee. This suggests CxRA has cracked the code on operational efficiency—likely through their 'crafted menus' system that standardizes creativity without sacrificing quality.
The leadership team tells the story of their ambition. CEO Carlos Watson brings strategic vision, while culinary director Felix Rice ensures the 'crafted menus' promise delivers. But here's the red flag: their global rank is #3,992,745. That's shockingly low for a $66M company. It suggests their digital footprint is intentionally minimal—they're not playing the SEO game, which means they're either winning through relationships or leaving massive growth on the table.
- Venue-integrated strategy creates natural client flow
- High revenue-per-employee indicates operational excellence
- Direct traffic (47%) shows strong brand recall
- Minimal SEO presence suggests relationship-driven business
- Leadership mix: strategic vision + culinary expertise
The Relationship-First Catering Playbook
CxRA proves you can build a $66M business without SEO—but the real question is: what happens when their venue partnerships shift?
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New York Catering Services - CxRA Crafted Menus
Looking for delicious, fresh catering in New York? CxRA is here to make your event special with crafted menus and food design.
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About cxra.com
Looking for delicious, fresh catering in New York? CxRA is here to make your event special with crafted menus and food design.
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cxra.com uses 19 technologies across their website including Font Awesome, PHP, WordPress, and more.
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cxra.com receives approximately 4.4K monthly visitors and ranks #3,992,745 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:26 on the site.
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