daida.com
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Daida: The Data Asset Custodian
A 54-person firm quietly securing enterprise data, generating $9.8M in revenue.
In an era obsessed with AI and generative models, the unsexy reality is that most enterprises are drowning in disorganized, unsecured data. Daida isn't selling the AI dream; they are the foundation pourers who ensure the data exists to be mined in the first place.
"They aren't chasing vanity traffic; they are building a fortress around high-value, low-volume enterprise data."
The Niche Play
Daida operates in the 'Business Process Services' space, a crowded market. However, their keyword strategy reveals a focus on highly specific, high-intent queries like 'audit ready records' and 'ECM vs DAM platform.' This suggests they aren't competing for broad traffic but are capturing decision-makers actively solving complex compliance and asset management problems.
The Leadership DNA
The executive team is heavy on operations and compliance, not just sales. With Angie Kenworthy (CAO) and Mary Chisholm (Director of Compliance) in key roles, Daida signals that they prioritize stability and regulatory adherence over aggressive, potentially risky growth. This is a company built for the long haul, likely appealing to risk-averse financial and healthcare sectors.
The tech stack reveals a pragmatic approach. They leverage jQuery, Bootstrap, and Tailwind CSS—reliable, battle-tested technologies rather than bleeding-edge frameworks. This aligns with their core promise: stability and integration over flashy innovation. They are a B2B service provider, not a consumer app.
- Revenue Efficiency: Generating $181k revenue per employee, indicating high-value consulting over low-margin staffing.
- Traffic Quality: A 50/31 split (Organic/Direct) suggests strong brand recall and SEO authority rather than paid ad dependency.
- Market Positioning: They solve the 'Data Asset' problem, positioning themselves as custodians rather than just vendors.
The Silent Backbone
Daida proves that in the data economy, the companies securing the assets are just as valuable as those analyzing them.
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Open Graph Image
https://daida.com/wp-content/uploads/2023/11/AdobeStock_487248293-1024x664.jpeg
Meta Tags
Daida | Business Process Services
We exist to allow organizations to capitalize on and secure their most important assets - their data and intelligence.
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About daida.com
We exist to allow organizations to capitalize on and secure their most important assets - their data and intelligence.
Company Overview
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Technology Stack
daida.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Marketing Automation
HubSpot
Traffic & Audience
daida.com receives approximately 1.7K monthly visitors and ranks #8,410,728 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:49 on the site.
The majority of daida.com's traffic comes from .
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