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DanAds: The Silent Powerhouse of Self-Serve Ads
How a 116-person team built a $18.6M revenue engine automating ad sales for publishers
In the fragmented world of digital advertising, DanAds isn't chasing the shiny objects—it's building the plumbing. This is the story of how a Swedish-born startup quietly turned ad sales from a manual nightmare into a self-serve goldmine for publishers worldwide.
"DanAds proves that boring infrastructure beats flashy features when you're building a $18M revenue business in the ad-tech shadows."
The Invisible Infrastructure
With 60% direct traffic, DanAds doesn't need SEO hacks—publishers bookmark their platform. The 27% organic search traffic comes from branded searches like 'danads uzbekistan internship 2025,' revealing a global footprint that defies typical SaaS geography. This isn't a consumer app; it's an enterprise utility that becomes indispensable once deployed.
The Automation Flywheel
DanAds sits at the convergence of two massive trends: publisher revenue pressure and the shift to self-serve. By automating sales, ops, and creative management, they turn what was a 10-person ad ops team into a platform. The result? Publishers maximize income while DanAds scales without proportional headcount growth—116 employees supporting a growing publisher network.
The company's leadership team reads like a playbook for ad-tech success: Istvan Beres (Group CEO) and Peo Persson (Co-Founder) provide the vision, Johan Liljelund (CTO) handles the technical scaling, while Jeffrey Mayer (Head Product) and Maarten Vrijens (Head Business Development) ensure the platform solves real publisher problems. This isn't a founder-led fantasy; it's a disciplined execution machine.
- Automates the entire ad sales workflow—from proposal to creative to billing
- Targets publishers drowning in manual ad ops who need to scale without hiring
- Built on a modern stack (Tailwind, Bootstrap, Ant Design) that prioritizes speed over complexity
- Leverages social proof through active LinkedIn, YouTube, and Twitter presence
The $18M Lesson in Focus
DanAds wins by making ad sales boring, predictable, and profitable—proving that in ad-tech, infrastructure beats innovation every time.
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DanAds Your Ad sales with our automated Ad serving platform
Streamline ad sales and operations with our self-serve ad platform. Automate management of sales, ops, and creative, maximizing your income. Try it now!
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About danads.com
Streamline ad sales and operations with our self-serve ad platform. Automate management of sales, ops, and creative, maximizing your income. Try it now!
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Technology Stack
danads.com uses 21 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
E-commerce & Payments
WooCommerce
Traffic & Audience
danads.com receives approximately 27.1K monthly visitors and ranks #986,364 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:14 on the site.
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