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India's NGO Payment Revolution
How a 13-person team built a $1.8M payment platform for the social sector
While fintech giants battle for consumer wallets, Danamojo quietly built a $1.8M business serving the most underserved segment: India's NGOs. They're not just processing payments—they're solving the operational nightmare of nonprofit fundraising in a country where 700+ organizations trust them to move money.
"They're not competing with Stripe or Razorpay—they're building a moat where general payment gateways can't swim."
The NGO Problem
Traditional payment gateways treat NGOs like any other business. But NGOs need instant 80G receipts, international donations, and physical cheque pickup in Tier 2/3 cities. Danamojo built these features natively, creating a product that general fintechs won't touch because the compliance complexity isn't worth it for them.
The Growth Engine
With 15,587 monthly visits and 37% organic traffic, Danamojo isn't burning cash on ads. Their strategy: own the 'payment gateways for NGO' search term (50 monthly volume) and leverage partnerships. The real kicker? They rank for 'coro' (13,190 monthly searches)—likely a partner or client—showing how B2B partnerships drive their discovery.
The team's lean efficiency is striking. 13 people generating $1.8M means ~$138K revenue per employee—impressive for a social sector fintech. Founder Dhaval Udani has built a machine that runs on trust and niche expertise, not venture capital fireworks.
- Cheque pickup in 300+ cities—something Stripe won't do
- Instant 80G receipts (critical for Indian tax compliance)
- Dual domestic/international payment rails
- Built for NGO-specific workflows, not retrofitted
The Unsexy Billion-Dollar Niche
Danamojo proves that in fintech, the best opportunities aren't where the noise is—they're where the problems are complex, compliance-heavy, and underserved by giants.
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danamojo - India's First Payment Solutions Platform for NGOs | Online Payment Gateway
Providing NGOs with an online payment gateway (domestic & international), cheque pickup in 300+ cities & instant 80G receipts. 700+ NGOs
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About danamojo.org
Providing NGOs with an online payment gateway (domestic & international), cheque pickup in 300+ cities & instant 80G receipts. 700+ NGOs
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danamojo.org uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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danamojo.org receives approximately 15.6K monthly visitors and ranks #1,614,016 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:25 on the site.
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