danco.com
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Danco: The Unsung Titan of DIY Plumbing
A $26M revenue machine quietly dominating home repair parts
While tech startups chase AI dreams, Danco is solving a primal human need: stopping the drip. With 75K monthly visitors searching for 'faucet cartridge replacement parts,' this isn't just commerce—it's emergency plumbing support for the masses.
"Danco doesn't sell products—they sell the relief of fixing a leak at 11 PM without calling a plumber."
The SEO Juggernaut Strategy
Danco dominates hyper-specific searches that most brands ignore. When someone searches 'replacement diverter valve cartridge danco 9k-2d' (490 monthly searches), they're not browsing—they're desperate. Danco captures this intent with surgical precision, converting 72% of their traffic from organic search. That's not marketing; that's utility infrastructure.
The DIY Audience Playbook
Danco's 105 employees generate $251K revenue per person—exceptional for a parts supplier. Their audience isn't casual shoppers; it's homeowners mid-crisis. The Twitter handle @DancoPlumbing1 and YouTube channel with DIY repair videos aren't social fluff—they're customer service channels for the panicked.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS. No trendy frameworks, just reliable tools that work for a catalog-driven site. Google Analytics and Tag Manager track every leaky faucet search. This isn't a tech company—it's a plumbing utility disguised as an e-commerce site.
- Revenue per employee: $251K (top 10% for SMBs)
- Organic dominance: 72% of traffic is search-driven
- Long-tail mastery: Targets specific part numbers with 40-500 monthly searches
- Social presence: Active on 4 platforms with repair-focused content
Danco is a cashflow machine, not a unicorn
In a world of burning venture capital, Danco's $26M revenue with 105 employees is the quiet power of boring, essential commerce. They don't need hype—they own the drip.
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Plumbing Repair | Plumbing Replacement Parts - Danco
Danco is a leading supplier of plumbing repair and replacement parts for a truly satisfactory home improvement. Find your perfect plumbing parts with us!
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About danco.com
Danco is a leading supplier of plumbing repair and replacement parts for a truly satisfactory home improvement. Find your perfect plumbing parts with us!
Company Overview
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Technology Stack
danco.com uses 19 technologies across their website including UserWay, Font Awesome, Google Fonts, Cloudflare Turnstile, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
Cloudflare Turnstile
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PHP
CMS
WordPress
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Cloudflare
Traffic & Audience
danco.com receives approximately 75.0K monthly visitors and ranks #416,282 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:28 on the site.
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