data2logistics.com
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Data2Logistics: The $90M Logistics Data Giant You've Never Heard Of
A 271-employee powerhouse thriving in the shadows of search obscurity
In an industry obsessed with visibility, Data2Logistics is a master of the shadows—a $90.9M revenue logistics tech company operating with near-total anonymity. While competitors fight for keywords, they're quietly processing payments and data for the logistics giants, proving that in B2B, sometimes the best market position is being the invisible infrastructure.
"The most interesting companies in tech aren't the ones shouting on Twitter—they're the ones quietly processing the payments that keep global commerce moving."
The Invisible Infrastructure Play
Data2Logistics isn't selling software to startups; they're the backend for freight brokers, carriers, and shippers. With 271 employees generating $90.9M in revenue, they're pulling in ~$335K per employee—a healthy margin for a services-heavy business. Their 40% direct traffic suggests they're not chasing cold leads; they're maintaining relationships with enterprise clients who know exactly where to find them.
The SEO Paradox
Here's the fascinating contradiction: they rank #4.2M globally with just 2,156 monthly visits, yet their top keyword is 'loop payments' (730 monthly searches)—a term that barely mentions their brand. This isn't a failure; it's a strategic choice. They're not optimizing for vanity metrics; they're capturing high-intent, low-competition terms that their actual customers search for.
The leadership team reveals their DNA: David Schembri as President & CEO, Scott Auslund as CEO (likely a transition period), and Jonathan Allen as Chief Analytics Officer. This isn't a founder-led startup; it's a mature operation with C-suite depth. The fact they have a Chief Analytics Officer for a logistics payment business tells you everything about their data-driven positioning.
- Revenue per employee: $335K (healthy for services)
- 40% direct traffic = strong client retention
- Top keyword 'loop payments' (730 searches) shows niche dominance
- BambooHR careers page suggests modern HR practices
- Tech stack is conservative: jQuery, Bootstrap, no React/Vue
The Anti-Startup Startup
In a world of SaaS unicorn chasing, Data2Logistics is a masterclass in building a quiet, profitable B2B empire that doesn't need to be famous to be valuable.
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Data2Logistics
Data2Logistics provides the best in class Freight Audit and Payment Services (FA&P) globally, servicing clients in 29 languages from 4 global locations
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About data2logistics.com
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Technology Stack
data2logistics.com uses 13 technologies across their website including Font Awesome, Google Fonts, Laravel, Ruby on Rails, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
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Laravel, Ruby on Rails
CDN
cdnjs
Cloud & Hosting
Cloudflare
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Google Analytics
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Traffic & Audience
data2logistics.com receives approximately 2.2K monthly visitors and ranks #4,274,101 globally. The website has a bounce rate of 22% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 1:49 on the site.
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