dataautomation.com
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The 9-Person Data Powerhouse
A micro-agency building the automation stack for modern e-commerce
In a market dominated by enterprise giants, DataAutomation is quietly building a $700K revenue engine with just 9 people. They aren't selling software; they're selling the elimination of human error and the return of time.
"They aren't selling software; they're selling the elimination of human error and the return of time."
The Founder-Led Model
Led by CEO Ci'ara Ray, the team structure reveals a classic founder-led sales motion. With a lean leadership team including a General Manager and a Partnerships Manager, they prioritize operational efficiency over growth-at-all-costs. The 9-person headcount suggests a tight-knit crew where everyone wears multiple hats, likely involving the founder directly in client delivery.
The SEO Anomaly
Traffic data reveals a fascinating story: 43% of visitors come directly, while only 35% arrive via organic search. For a tech services company, this is unusual—it suggests high brand recall or referral-based growth, rather than inbound discovery. Their top keyword is 'Shipbob' (46,730 volume), indicating they likely build integrations for established logistics platforms rather than competing with them.
The technology stack is pragmatic, not bleeding edge. Using jQuery, Tailwind CSS, and Bootstrap indicates a focus on rapid development and maintenance over flashy frontend frameworks. This aligns with a services business where speed-to-delivery for clients trumps technical vanity. Their social presence on TikTok and Twitter suggests they are targeting a younger, digitally-native entrepreneur demographic.
- Revenue-per-employee ratio of ~$77K suggests a services-heavy model with high-touch implementation.
- Direct traffic dominance indicates a referral-heavy business model or strong word-of-mouth.
- Targeting 'Shop Amazon on TikTok' keywords shows they are riding the wave of social commerce integrations.
The Anti-Unicorn Playbook
DataAutomation proves that a focused, high-margin service business can out-earn many seed-stage startups without the burn rate.
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5 keywordsHow is Dataautomation's SEO?
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Home - DataAutomation
H1 Tags
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About dataautomation.com
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Technology Stack
dataautomation.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Scheduling
Cal.com
E-commerce & Payments
WooCommerce
Analytics & Marketing
Heap, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
dataautomation.com receives approximately 2.4K monthly visitors and ranks #6,519,044 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:23 on the site.
The majority of dataautomation.com's traffic comes from undefined, .
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