dataperk.com
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DataPerk: The 20-Year Local MSP Powerhouse
A $6.9M revenue company built on solving forgotten passwords, not chasing AI hype.
In an industry obsessed with scaling to the moon, DataPerk has quietly built a $6.9M revenue engine by solving the most mundane, human problems in IT. While Silicon Valley chases AI unicorns, this 53-person team is dominating search results for 'how to reset my Windows password'—and that's their genius.
"They aren't selling technology solutions; they're selling peace of mind to people who forgot their Windows passwords."
The SEO Goldmine of Mundanity
DataPerk's top keywords reveal a brutally honest strategy: 'i forgot my windows password using cmd' (70 monthly volume), 'how to reset admin password in windows 10' (110 monthly volume), and 'outlook calendar did not transfer to new computer' (70 monthly volume). This isn't a failure of brand building; it's a masterclass in capturing high-intent, low-competition traffic where the user is in immediate pain. They own the 'broken glass' moments for small businesses.
The Founder-Led Legacy
With Troy Wallwork at the helm as President/Founder, DataPerk operates with the agility of a startup and the stability of a two-decade-old firm. The leadership team—Todd Fuller (VP Ops), Lindsey Hood (Finance), Rachel Gooch (Sales)—is lean and experienced. This isn't a VC-backed rocket ship; it's a bootstrapped fortress, evidenced by the complete absence of funding data. They answer to customers, not investors.
Their tech stack tells the story of a pragmatic, no-nonsense operation. They use jQuery, Bootstrap, and WordPress—technologies that might be considered 'old school' by web3 purists, but they work. It’s reliable, fast to deploy, and easy for their clients to understand. They aren't building for the tech elite; they're building for the office manager who needs a website that loads and a phone call that gets answered.
- Dominates 'long-tail' IT support queries with high commercial intent
- Leverages 20 years of local reputation into a $6.9M revenue stream
- Maintains a multi-platform social presence (Twitter, LinkedIn, YouTube) without relying on viral growth
- Uses legacy tech (jQuery/Bootstrap) to prioritize speed and reliability over bleeding-edge frameworks
The Anti-Hype Business Model
DataPerk proves that in B2B services, reliability beats innovation. They aren't the future of tech; they're the maintenance crew keeping the present running.
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Managed IT Services & Technology Solutions
Discover DataPerk's 20 years of expertise in managed IT services & technology solutions for your business needs.
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About dataperk.com
Discover DataPerk's 20 years of expertise in managed IT services & technology solutions for your business needs.
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Technology Stack
dataperk.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
dataperk.com receives approximately 10.2K monthly visitors and ranks #2,282,149 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:41 on the site.
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