datrex.com
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The All-American Safety Company
Datrex Inc: A $8.1M revenue specialist in maritime survival gear with a unique digital footprint.
In the high-stakes world of maritime safety, Datrex Inc. operates as a quiet giant. With a modest 38 employees generating $8.1M in revenue, this 'All American Safety Company' has built a resilient business not on hype, but on the essential gear that saves lives at sea.
"Datrex proves that in niche B2B markets, brand authority isn't about viral content—it's about being the first result for 'daniamant l162 buoy light'."
The Search Anomaly
Datrex's traffic profile reveals a fascinating disconnect. While 40% comes from organic search, their top keywords are hyper-specific maritime terms like 'dreding day shape' (180 monthly volume). Yet, the term 'sis001' dominates with 15,550 monthly searches—a generic industrial standard that suggests they're capturing broad, if not always qualified, interest. This isn't a brand playing the SEO game; it's a brand that the industry searches for by default.
The Direct Traffic Powerhouse
With 45% direct traffic, Datrex commands a level of brand loyalty that most startups would kill for. In a sector where procurement officers and safety managers need reliable suppliers, Datrex's direct traffic suggests they are the default choice. Their social presence (Facebook, LinkedIn, Twitter) supports this, acting as touchpoints rather than acquisition channels. The real story is in the 38 employees managing an $8.1M revenue stream—this is a lean, efficient operation.
The company's tech stack tells a story of pragmatic modernization. They're using jQuery alongside Tailwind CSS and Bootstrap—a hybrid approach that suggests a legacy site being incrementally updated rather than a greenfield rebuild. The presence of PWA (Progressive Web App) technology hints at ambitions for better mobile accessibility, crucial for field workers checking specs on the go.
- Revenue per employee: ~$213k—indicating a healthy, asset-light model
- Top traffic sources are undefined (53.3%), suggesting direct or dark social channels in key markets
- Key pages include standard legal docs (terms, privacy) and a contact page, confirming a B2B transactional focus
The Unsexy Billion-Dollar Playbook
Datrex isn't chasing trends; they're the backbone of maritime safety infrastructure. In a world obsessed with growth hacking, their model—reliability, niche dominance, and operational efficiency—is quietly revolutionary.
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https://www.datrex.com/wp-content/uploads/2018/03/datrexlogo.png
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Datrex Inc - Official Site
Datrex Inc. The All American Safety Company
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About datrex.com
Datrex Inc. The All American Safety Company
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Technology Stack
datrex.com uses 27 technologies across their website including UserWay, Google Maps, Font Awesome, Google Fonts, and more.
Accessibility
UserWay
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
Traffic & Audience
datrex.com receives approximately 22.2K monthly visitors and ranks #1,191,458 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:00 on the site.
The majority of datrex.com's traffic comes from undefined, undefined, .
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