daybreakdayton.org
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Daybreak Dayton: The 146-Person Machine
How a $16M non-profit quietly dominates youth homelessness services in Ohio
In a landscape dominated by tech unicorns and VC-backed disruptors, Daybreak Dayton operates as a $16.1M stealth giant in social services. With 146 employees, they are Dayton's only emergency shelter and enrichment services provider for homeless youth—yet their digital footprint suggests a deliberate focus on mission over marketing.
"Daybreak Dayton isn't chasing scale; they're engineering depth. 146 employees serving a monopoly position in youth homelessness."
The Monopoly Play
Daybreak's claim as "Dayton's Only Emergency Shelter" isn't marketing fluff—it's a structural advantage. With 56% of traffic coming direct, they've built a brand that doesn't need search engines. Their 4,506 monthly visits aren't vanity metrics; they're a concentrated funnel of desperate need and community support. In social services, being the only player in a region creates a defensible moat that tech companies dream of.
The SEO Anomaly
The data reveals a fascinating blind spot. While "daybreak" has 49,070 monthly search volume, their organic traffic is only 23%. They rank for "dyabreak" (160 monthly volume)—a clear typo—but aren't capitalizing on their own brand term. This suggests either intentional focus on direct community outreach or a massive untapped opportunity. For a $16M organization, this is either brilliant prioritization or a digital oversight.
The leadership team tells the story of operational maturity. With Alisha Murray as CEO, Barbara Prosser as CFO, and Tyra Jackson as COO, Daybreak has the C-suite structure of a scaled enterprise. Kristie Borello (Clinical Director) and Bailey Thompson (Housing Program Director) represent the dual engine of care and logistics. This isn't a scrappy startup—it's an institution.
- 146 employees generating $110K revenue per head—healthy for non-profit sector
- Tech stack shows WordPress + Tailwind + Bootstrap—pragmatic, not cutting-edge
- 56% direct traffic indicates strong community integration, not digital marketing
- Monopoly position in Dayton youth services creates natural defensibility
The Anti-Startup Success Story
Daybreak proves that in social services, depth beats scale, and community trust beats viral growth. Their $16M revenue and 146-person team represent the quiet power of being indispensable rather than innovative.
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Home . - Daybreak
WAYS WE HELP 3 YOUTH, 3 REASONS TO WATCH OUR VIDEO See for yourself the impact your generosity has on our youth We know your time is precious. Even so, we hope you're able to spare eight minutes to watch the video to your right. When you
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About daybreakdayton.org
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daybreakdayton.org uses 12 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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daybreakdayton.org receives approximately 4.5K monthly visitors and ranks #3,700,092 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:38 on the site.
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