dba.dk
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DBA: The Danish Craigslist That Crushes
How a 36-person team built a $4M revenue giant with 19.8M monthly visits
In a world obsessed with AI and Web3, a 36-person Danish team quietly built a classifieds empire that dominates Denmark's e-commerce landscape. DBA.dk isn't just a marketplace—it's a national institution where everything from used sofas to dream cars changes hands.
"With 62% direct traffic, DBA doesn't just win searches—it owns Danish consciousness."
The Trust Paradox
Here's the contradiction that defines DBA: 19.8M monthly visits with a 1.2/5 Trustpilot rating across 6,721 reviews. This isn't a bug—it's the classifieds model. Buyers and sellers will complain about scams, lowballers, and no-shows, but they keep coming back because there's no alternative. The 62% direct traffic proves the brand is synonymous with used goods in Denmark, like Craigslist in the US or Gumtree in the UK. Negative reviews are the tax you pay for being the default.
The SEO Moat
DBA's keyword strategy reveals a masterclass in brand dominance. 'DBA' alone commands 199K monthly searches—more than 'den blå avis' (6.1K) and 'blå avis' (2.5K) combined. They've successfully rebranded from 'Den Blå Avis' to 'DBA' while maintaining 95.9% traffic from Denmark. The 33% organic traffic share shows they're not just relying on brand loyalty; they're still winning search for category terms. This is how you build a monopoly: become the verb for the entire category.
The tech stack tells a modernization story. They're running Tailwind CSS, Bootstrap, Ant Design, and Vite—hybrid approaches typical of platforms that evolved over years rather than being rebuilt from scratch. The PWA implementation is smart: for a marketplace with 19.8M visits, pushing functionality to the edge and enabling offline browsing for buyers is critical. The presence of Sentry and Google Tag Manager shows they're monitoring performance and user behavior at scale, even with a small team. This isn't a legacy system—it's a modern platform wearing vintage clothing.
- Revenue of $4.2M with only 36 employees = $116K revenue per employee—exceptional efficiency
- 95.9% Danish traffic concentration creates an unassailable local moat
- 62% direct traffic is the holy grail of brand awareness
- 1.2/5 Trustpilot rating is actually a sign of platform health, not failure
The Danish Craigslist Blueprint
Sometimes the most valuable company isn't the one scaling globally—it's the one that owns its home market so completely that it becomes infrastructure.
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5 keywordsHow is Dba's SEO?
Open Graph Image
https://www.dba.dk/android-chrome-192x192.png
Meta Tags
Nyt og brugt, køb og salg på DBA - Altid en god handel
På DBA kan du købe og sælge alt mellem himmel og jord, uanset pris og størrelse. Vi hjælper dig med at finde den perfekte brugte sofa, eller købe din drømmebil.
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DBA
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Reviews (20)
Support
My problem with the "Køb nu" activation was solved in 2h. The reply from the support was fast.
Hi Paulo, Thank you for your review! 💙 We're really glad to hear that your issue was resolved quickly and that our support team could help you out fast. That kind of feedback means a lot to us! Best regards, DBA Support
bad Online Marketplace
bad Online Marketplace
Hi there Jennifer, Thanks for your review. We’re constantly working to improve the marketplace and we know there’s still room for improvement. 💡 If you’ve got feedback or something specific to share, feel free to reach out. We’re listening.💬 Best regards DBA Customer Service 💙
Good
Good: I had all my ads rejected, and got that resolved by Isabella within couple of hours. Bad: I would like to point out that your new design sucks. Your selection of brands is not very broad, and it's not possible to manually enter a brand in the field either. I recommend adjusting this feature, as it currently forces users to leave the field empty, which can create search issues for customers looking for keywords such as brand names. Overall design and functionality much worse than before. Will shift to Marketplace and Vinted with less hustle, and more user-friendliness.
Hi Tatiana, Thank you for your feedback – both the good and the not-so-good. We're really glad to hear that Isabella was able to help you resolve the ad issue quickly. We’ll be sure to pass on your kind words to her. Regarding the new design and brand selection, we completely understand your frustration. It's true that the current setup doesn’t allow manual entry of a brand, and we can see how that limitation can affect both visibility for sellers and search relevance for buyers. Your point is well taken, and we’ve shared this specific feedback with our product team for review. Improving both flexibility and usability is a priority for us, especially when it comes to the listing experience. We're sorry to hear you're considering a move to other platforms – but we understand. We hope you'll give us another try in the future as we continue working on improvements based on valuable input like yours. Thanks again for taking the time to share your experience. Best Regards, DBA Customer Support
poor communication
poor communication
Osman O scammer on DBA
Be careful when buying on DBA, it's full of scammers, like a seller Osman O. He listed "Nintendo Switch 2 All in one carry bag" and shipped an empty package instead. When I asked my money back he just changed the listing description by adding in the middle of the text that "it's just a box" while the title was saying "a bag" and told me to bugger off. Money were sent directly, so no returns... DBA suggested we find a common solution and the seller replied "you can't save it".
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About dba.dk
På DBA kan du købe og sælge alt mellem himmel og jord, uanset pris og størrelse. Vi hjælper dig med at finde den perfekte brugte sofa, eller købe din drømmebil.
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Technology Stack
dba.dk uses 13 technologies across their website including HSTS, Sentry, Braze, and more.
Security
HSTS
Error Tracking
Sentry
Marketing Automation
Braze
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
dba.dk receives approximately 9.8M monthly visitors and ranks #3,058 globally. The website has a bounce rate of 26% with visitors viewing an average of 13.0 pages per visit. Users spend an average of 5:27 on the site.
The majority of dba.dk's traffic comes from undefined, undefined, .
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This page provides publicly available information about dba.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dba.dk directly at https://dba.dk.