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Deacom: The ERP That Quietly Dominates a Niche
A deep dive into a $15M company with a hyper-specific strategy
In the noisy world of enterprise software, Deacom (part of ECI Software Solutions) plays a different game. With just 103 employees and $14.9M in revenue, they aren't chasing the Fortune 500. Instead, they are building an unassailable fortress in the complex world of process manufacturing ERP.
"Deacom isn't playing the growth-at-all-costs SaaS game. They are playing the 'high-value retention' game—and the metrics prove it."
The Mid-Market Fortress
Deacom targets small-to-medium businesses in highly specific verticals like chemicals, food, and building materials. With 103 employees, their revenue-per-employee sits at roughly $144k—a healthy number for a vertical SaaS player. Their customer base is likely sticky; switching ERPs is painful, and Deacom's industry-specific features create high switching costs.
The Traffic Paradox
Here is the data story that matters: 72% of their traffic is direct. In the SEO-obsessed world of B2B SaaS, this is a massive signal of brand strength. It means customers aren't finding Deacom by accident; they are typing 'deacom.com' into their browser. This suggests a high-intent user base, likely driven by referrals and existing ecosystem knowledge rather than cold inbound marketing.
The keyword data reveals their technical depth. They rank for terms like 'ups api', 'zpl' (Zebra Programming Language), and 'cosh(0)'. These aren't marketing buzzwords; they are deep technical requirements for logistics and manufacturing. This signals that Deacom's audience is technical—IT directors and operations managers looking for specific integration capabilities, not just a glossy sales pitch.
- Vertical Focus: They don't try to be everything to everyone. They own the process manufacturing niche.
- Technical Depth: Ranking for 'ZPL' and 'UPS API' proves they handle complex real-world logistics.
- High Stickiness: 72% direct traffic indicates a loyal, returning customer base.
The Quiet Giant Strategy
Deacom proves you don't need to be a household name to build a valuable, enduring software business. By ignoring the noise and owning a specific vertical, they have created a moat that generic ERPs can't cross.
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Industry-Specific ERP Software for Small to Medium Size Businesses
Complete industry-specific ERP software that makes doing business easier for small and medium-sized businesses. Discover the best solution for your business!
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About deacom.com
Complete industry-specific ERP software that makes doing business easier for small and medium-sized businesses. Discover the best solution for your business!
Company Overview
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Technology Stack
deacom.com uses 20 technologies across their website including imgix, Wistia, cdnjs, and more.
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imgix
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Wistia
CDN
cdnjs
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Cloudflare
Privacy & Consent
Osano
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Microsoft Ads
Traffic & Audience
deacom.com receives approximately 6.8K monthly visitors and ranks #3,591,891 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:18 on the site.
The majority of deacom.com's traffic comes from .
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This page provides publicly available information about deacom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deacom.com directly at https://deacom.com.