deanhouston.com
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DeanHouston: The 36-Year B2B Powerhouse
How a $24M marketing firm transforms technical brands into market leaders
While most agencies chase viral moments, DeanHouston has spent 36 years quietly building industrial giants. Their secret? Treating marketing as a business function, not a creative exercise.
"They don't make brands famous—they make technical companies profitable."
The Industrial Niche Strategy
DeanHouston targets a specific pain point: technical product companies (manufacturing, engineering, industrial services) that struggle to translate complex value into market demand. Their client roster isn't built on flashy startups but on 96 employees serving the backbone industries—companies where a 2% market share gain means millions in revenue. This focus explains their 52% organic traffic: they rank for hyper-specific terms like 'targeted advertising input' that generic agencies ignore.
The 36-Year Moat
Founded in 1988, DeanHouston predates the internet. That longevity isn't nostalgia—it's a competitive advantage. While digital agencies pivot with every algorithm update, they've built deep industry relationships. Their top keywords ('first brands luberfiner chris hill') reveal a strategy: they own the conversation around specific industrial brands and executives. This isn't SEO gaming; it's the result of decades of content and client work that Google rewards with authority.
- Business-first positioning: They market marketing as a revenue driver, not a cost center
- Technical depth: Content strategy built around engineering specs, not just brand stories
- Full-funnel ownership: From awareness to conversion, they control the entire technical buyer journey
- Emeritus founder model: Greg Houston remains as emeritus, signaling continuity and legacy value
The tech stack reveals their priorities: jQuery and Bootstrap (stable, reliable), Tailwind CSS (efficient), and Microsoft Ads (B2B focused). They're not chasing the latest JavaScript framework—they're building sites that convert engineers and procurement officers. Their 31% direct traffic is telling: when industrial buyers need marketing help, they type 'deanhouston.com' directly. That's brand recall in a sector where relationships trump transactions.
The Boring Billion-Dollar Playbook
DeanHouston proves that in B2B, depth beats width, and 36 years of consistency beats viral moments.
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DeanHouston | Transforming Technical Brands Into Powerhouses
DeanHouston is a business-first marketing firm that enables growth-minded leaders steering technical product and services companies to build brands of enduring value.
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About deanhouston.com
DeanHouston is a business-first marketing firm that enables growth-minded leaders steering technical product and services companies to build brands of enduring value.
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deanhouston.com uses 14 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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deanhouston.com receives approximately 1.4K monthly visitors and ranks #10,053,236 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:58 on the site.
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