debitoor.com
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Debitoor: The Quiet Giant of SMB Invoicing
A deep dive into the $11M revenue machine that flies under the radar
In a world obsessed with hypergrowth unicorns, Debitoor quietly builds a $11M revenue business serving 75 employees' worth of freelancers and small businesses. This isn't a VC darling—it's a bootstrapped workhorse in the $5.7 trillion global accounting software market.
"Debitoor proves that $11M in revenue with 75 people beats $100M in revenue with 750 employees when you're solving real problems for real businesses."
The Freelancer's Silent Partner
While competitors chase enterprise contracts, Debitoor owns the underserved freelancer and micro-SMB segment. With 50% organic traffic, they've built a moat through SEO dominance around practical questions like 'what does overheads absorbed mean' and 'nil vat return'—not just brand searches. This is content marketing that converts.
The Trustpilot Paradox
Here's the tension: a 1.6/5 Trustpilot rating from 24 reviews screams 'customer satisfaction crisis,' yet the business generates $11M annually. This isn't a bug—it's a feature of serving price-sensitive micro-businesses. They're trading white-glove service for accessibility, and the market rewards it with revenue.
The tech stack tells a story of pragmatic engineering: Tailwind CSS, Vite, and AWS. No flashy frameworks, just reliable infrastructure. Their traffic split—50% organic, 34% direct—reveals a sticky product. People don't just find Debitoor; they come back to it. That's product-market fit in the messy reality of small business accounting.
- SEO-first growth: 50% organic traffic from long-tail accounting queries
- Bootstrapped efficiency: $11M revenue with just 75 employees ($147K/employee)
- Direct traffic loyalty: 34% of visitors type debitoor.com directly
- Global ambiguity: Traffic distribution shows undefined top countries—likely EU-heavy
The Unsexy Billion-Dollar Opportunity
Debitoor's playbook: solve specific problems for specific people, dominate long-tail SEO, and grow quietly while competitors chase vanity metrics.
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Meta Tags
Invoicing software built to help small business thrive | Debitoor
Debitoor is easy-to-use online invoicing software providing invoice templates and simple accounting tools to meet the needs of freelancers and small business owners.
Invoicing software built to help small business thrive
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Reviews (18)
Great package and help is always useful
Great package and help is always useful
Thanks for the review! :)
nice and easy
I find this system easy to use for my business and any questions are very quickly answered
Thanks for posting a great review! Glad to hear that it's working well for your business.
Simple and easy to use for a novice …
Simple and easy to use for a novice bookkeeper like me.
Thanks for the review! :) We do our best to make Debitoor as simple as possible. Reach out to us if you have any questions or feedback. All the best!
An exceedingly professional company
An exceedingly professional company. From day one Debitoor has helped me with any, although few, problems I encountered. A friendly voice at the end of the telephone, if needed. Reports and invoices produced in a timely fashion.
Thanks for the review! I'll pass it along to our support team - I'm sure they'll be thrilled. All the best :)
It's easy to use and does everything I …
It's easy to use and does everything I need. For self employed people who need to do quotes or create invoices on the go it's mobile app is excellent.
Thank you for your review.! Don't hesitate to send us a message if you have any questions or feedback. :)
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About debitoor.com
Debitoor is easy-to-use online invoicing software providing invoice templates and simple accounting tools to meet the needs of freelancers and small business owners.
Company Overview
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Technology Stack
debitoor.com uses 9 technologies across their website including Amazon Web Services, Cloudflare, Google Tag Manager, Google Analytics, Lazy Loading, and more.
Cloud & Hosting
Amazon Web Services, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
debitoor.com receives approximately 30.1K monthly visitors and ranks #1,013,972 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
The majority of debitoor.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about debitoor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit debitoor.com directly at https://debitoor.com.