In the crowded world of HR tech, DecisionHR isn't a flashy startup—it's a $22M revenue machine built on the unsexy foundation of solving real problems for real businesses. While competitors chase AI buzzwords, DecisionHR is scaling through reliability.

"The most telling metric? 51% of their traffic is direct—users aren't finding them through ads or SEO, they're typing the URL directly. That's brand loyalty in a commoditized industry."

The tech stack reveals their pragmatic approach: jQuery, Bootstrap, and Tailwind CSS aren't cutting-edge, but they're battle-tested. They're not building proprietary platforms—they're integrating proven tools to deliver HR, benefits, and compliance services. This isn't a tech company pretending to be HR; it's an HR company using tech as an enabler.

• Revenue-per-employee ratio of $200K suggests high-margin, efficient operations
• Direct traffic dominance indicates strong client retention and brand recall
• Login-focused keyword strategy reveals a captive, recurring user base
• Service-first approach over flashy tech—solving real pain points