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DecisionLogic: The Invisible Finance Engine
Analyzing the 26-person fintech powering bank verification for millions
You've likely used DecisionLogic without ever seeing their name. While the fintech world chases consumer-facing hype, this 26-person powerhouse has quietly built the infrastructure that verifies your bank account in real-time. This isn't a B2C app—it's the silent engine behind your financial transactions.
"The most telling metric isn't their revenue—it's the 79% direct traffic. When users type your domain directly, you're not a discovery; you're a dependency."
The Infrastructure Paradox
DecisionLogic operates in the ultimate B2B2C blind spot. Their 5% organic search traffic reveals a brutal truth: they don't market to end users. The 378K monthly visits aren't curious consumers—they're businesses integrating DecisionLogic's API into their own products. The real traffic happens behind login screens and embedded widgets.
Technical Stack Analysis
Their tech stack tells a story of pragmatism over flash. Backbone.js and jQuery suggest a mature codebase, while Tailwind and Ant Design indicate modern UI components. The presence of PWA and RSS hints at documentation or partner portals. This isn't a startup chasing trends—it's a stable platform built for reliability, not viral features.
The keyword data reveals user anxiety. 'decison login bank verification not workin' (350 monthly searches) suggests real-time support issues. When your service handles financial verification, downtime isn't just inconvenient—it breaks trust. DecisionLogic's 26-person team likely spends significant resources on stability, not feature expansion.
- Direct traffic dominance (79%) indicates enterprise integration, not consumer marketing
- Top keywords are problem-focused ('not working'), not solution-seeking
- 2,099 backlinks suggest industry recognition, not viral growth
- 26 employees generating $2.6M revenue = $100K revenue per employee
The Invisible Moat
DecisionLogic doesn't compete for attention—they compete for integration. Once embedded in a financial platform's workflow, switching costs become astronomical. Their moat isn't marketing; it's infrastructure dependency.
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About decisionlogic.com
Company Overview
Technology Stack
decisionlogic.com uses 22 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
E-commerce & Payments
WooCommerce
Traffic & Audience
decisionlogic.com receives approximately 378.9K monthly visitors and ranks #124,959 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 3:18 on the site.
The majority of decisionlogic.com's traffic comes from undefined, .
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This page provides publicly available information about decisionlogic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit decisionlogic.com directly at https://decisionlogic.com.