9:41
decolar.com
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decolar.com

Visit10.8M/mo$15M4311 Leads
Deep Dive

Decolar: The Brazilian Travel Giant

A 10M+ monthly visit powerhouse that dominates a market without a clear global playbook

In a world where Booking.com and Expedia fight for global dominance, Decolar quietly commands a 10M+ monthly visit empire in Brazil, proving that hyper-local dominance beats broad global reach.

10.8M
monthly visits
#3,921
global rank
58%
organic search
96.4%
Brazil traffic

"Decolar doesn't just sell travel; they own the Brazilian search intent for 'passagens aereas' and dominate airline brand queries like 'gol' and 'azul'—a moat no global player can easily replicate."

The Brazilian Fortress

With 96.4% of traffic concentrated in Brazil, Decolar has achieved what most travel platforms fail at: true market penetration. They aren't fighting a global war; they're winning a local battle. Their 431 employees generate $15M in revenue while maintaining a 2.7/5 Trustpilot rating—revealing the brutal reality of scale vs. satisfaction in emerging market travel.

The Search Monopoly

Decolar's SEO strategy is masterful in its simplicity. They rank for 'decolar' (480K monthly searches), but more importantly, they capture intent for airline brands: 'gol' (618K), 'azul' (710K), and 'voegol' (226K). This isn't just a travel agency—it's a search layer between Brazilians and airlines, a position of immense leverage.

The company's structure reveals a lean operation: 431 employees generating $15M in revenue suggests approximately $35K revenue per employee—a remarkably low ratio for a tech-enabled platform. This efficiency comes at a cost: a 2.7/5 Trustpilot rating across 57,046 reviews indicates systemic operational challenges in a market where customer service expectations are rapidly evolving.

  • Domestic market dominance with 96% traffic concentration
  • SEO moat built on airline brand hijacking (gol, azul, voegol)
  • Lean operations: 431 employees for $15M revenue
  • High traffic volume (10.8M visits) with moderate monetization
  • Trust gap: 2.7/5 rating suggests scalability vs. satisfaction tradeoff
No global expansion strategy
Unmatched local market penetration
Low customer satisfaction (2.7/5 rating)
Powerful SEO moat on airline brand searches
Revenue per employee suggests limited premium monetization
Efficient operations with minimal overhead
Heavy dependency on Brazilian market volatility
Deep integration with local travel ecosystem

The Emerging Market Playbook

Decolar proves that in travel, local dominance beats global ambition—especially in markets where digital infrastructure is still being built and brand loyalty is fluid.

How much traffic does Decolar get?

Traffic & Engagement

6.3M
Monthly Visits
-20.8%
6.8
Pages/Visit
8:37
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-6%
6.8M
Oct 2025
Oct
8.0M
Nov 2025
Nov
6.3M
Dec 2025
Dec

Rankings

#9,168
Global Rank
#325
Brazil Rank
Online Services
Category

Backlinks & Authority

396.3K
Backlinks
7.4K
Ref. Domains
74
Authority Score
Low
Penalty Risk
Backlinks Trend+11%
356.2K
Jul 2025
Jul
359.4K
Aug 2025
Aug
359.1K
Sep 2025
Sep
371.7K
Oct 2025
Oct
401.0K
Nov 2025
Nov
396.3K
Dec 2025
Dec

Search Traffic

Organic
5.2M
Paid
585.0K

Top Organic Keywords

#1decolar
1,500,000 vol23.5%
#2passagens aereas
1,500,000 vol2.4%
#1decolar passagens
74,000 vol1.1%
#1decolar pacotes
60,500 vol0.9%
#4latam
2,740,000 vol0.8%

Where is Decolar's audience located?

🇧🇷Brazil95.4%
🇦🇷Argentina1.1%
🇺🇸United States0.8%
🇵🇹Portugal0.5%
🇨🇴Colombia0.2%

Device Distribution

Desktop40.9%
Mobile59.1%

What keywords does Decolar rank for?

5 keywords
1decolar480.1K vol$0.30
2gol618.3K vol$0.21
3azul709.7K vol$0.28
4passagens aereas167.2K vol$0.23
5voegol226.5K vol$0.21

What is Decolar's revenue?

$15M
Annual Revenue
431
Employees
$35K
Revenue/Employee

Who works at Decolar?

Loading leads...

What do customers think of Decolar?

Decolar.com

Decolar.com

2.7
57,046 reviews
✓ Claimed

Categories

Travel Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/9/2014

Contact Information

Address:
BR

Reviews (20)

Filter by rating:
Luiz Eduardo Villodre Alliegro
10/14/2020
🇨🇦 Canada2 reviewsInvitationApiVerified
=) :)

=) all good, lots of cheap airline tickets!

MARCELO FLAMARRION BEZE PENA
8/31/2020
🇧🇷 Brazil1 reviewsInvitationApi
EXCELENTE.

EXCELENTE. SÓ FAVOR ALTERAR O NOME PARA MARCELO FLAMARRION BEZE PENA. ** FLAMÍNIO ANTONINO PENA(MEU PAI - IN MEMORIAM)

Patrick Santos
5/18/2020
🇧🇷 Brazil1 reviewsInvitationApi
PATRICK

PATRICK DE SILVA SANTOS

👍 1
Alexandre Beneducci
2/12/2020
🇧🇷 Brazil1 reviewsInvitationApi
Excelente site

Excelente site! Bons descontos

Alena
11/18/2023
🇬🇧 United Kingdom22 reviewsOrganicUnverified
Experience date: 11/18/2023
Cannot change the currency to British…

Cannot change the currency to British Pounds. The only options given are US dollars and Brazilian Reais.

Frequently Asked Questions about Decolar

What is Decolar's Revenue?
Decolar generates approximately $15M in annual revenue. With 431 employees, that's $34,803 per employee.
How fast is Decolar growing?
Decolar has declined by 20.8% in the last 6 months according to traffic data.
How do people interact with Decolar?
When visiting Decolar, visitors view an average of 6.8 pages per visit, and spend around 8:37 on the site, and the bounce rate is 36.1%.
How do people find Decolar?
564.1K people (9%) visit Decolar directly. 5.2M (82%) find them through organic search. 585.0K (9%) come through paid advertising.
Who uses Decolar?
Decolar's top market is Brazil with 6.1M visitors (95.4%). Argentina is 2nd with 66.9K (1.1%). United States is 3rd with 48.3K (0.8%).
Who are Decolar's competitors?
Decolar's main competitors include kayak.com.br, booking.com, hoteis.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Decolar?
Decolar has a Trustpilot score of 2.7 out of 5 (2 stars) based on 57,046 customer reviews.

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About decolar.com

Company Overview

decolar.com
Website
travel_and_tourism
Industry
#3,921
Global Rank
10.8M
Monthly Visitors
1+
Employees

Traffic & Audience

10.8M
Monthly Visits
34%
Bounce Rate
5.9
Pages/Visit
5:13
Avg. Duration

decolar.com receives approximately 10.8M monthly visitors and ranks #3,921 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 5:13 on the site.

The majority of decolar.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is decolar.com?
decolar.com is a website that you can visit at https://decolar.com. Use TechList.ai to discover the technologies, analytics, and company information about decolar.com.
How popular is decolar.com?
decolar.com receives approximately 10.8M monthly visitors and ranks #3,921 globally. Traffic is declining by 8.0% month-over-month.

Related Searches

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This page provides publicly available information about decolar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit decolar.com directly at https://decolar.com.