Deepwater.com isn't a startup—it's the digital front door for Transocean, a $2.6B heavyweight in offshore drilling. With a workforce of 17,585 and a brand built on the ocean floor, their web presence reveals a company navigating the murky waters between industrial legacy and digital transformation.

"They're not just drilling for oil—they're drilling for data, with a digital presence that's surprisingly robust for a heavy industry player."

The leadership tells its own story: CEO Jeremy Thigpen at the helm, flanked by chiefs of mechanics and electronics. This is a company run by engineers, not marketers. Their social presence is minimal—Twitter and LinkedIn only—focused on corporate communications rather than brand storytelling. The Trustpilot score of 3.4/5 from just 2 reviews speaks volumes: they're not chasing consumer sentiment.

• Traffic concentration is extreme: 78% from undefined country—likely the U.S. Gulf Coast operations hub
• Search behavior is hyper-specific: 'rig quarterly report' (250 monthly searches) signals investor relations focus
• The 'Boundless' H1 tag suggests rebranding or aspirational messaging, but implementation feels underwhelming
• No structured data despite tech stack capability—missed SEO opportunity