defibrion.com
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Defibrion: The Dutch AED Powerhouse
A $17M revenue specialist dominating the life-saving equipment market.
In a world obsessed with SaaS scale, Defibrion proves that physical life-saving hardware is a $17.1M business. They aren't just selling defibrillators; they are selling 'ontzorging'—total peace of mind—in the high-stakes Dutch safety market.
"Defibrion isn't just an e-commerce store; it's a compliance engine for Dutch businesses."
The B2B Trust Model
With 68 employees and $17.1M in revenue, Defibrion operates at a high revenue-per-employee ratio (~$251k/emp). Their model relies on deep integration with Dutch corporate safety standards (BHV), moving beyond transactional sales to full-service ontzorging (total relief).
Keyword Dominance
They rank for 'AED' (128k monthly volume) and 'defibrillator' (44k volume)—high-intent, life-or-death keywords. However, their organic visibility is capped; with only 35% of traffic coming from search, they likely rely heavily on direct relationships and offline sales channels.
The tech stack reveals a modern approach. They utilize Vite, Tailwind CSS, and Swiper, suggesting a frontend built for speed and mobile responsiveness. However, the reliance on jQuery indicates legacy codebases or complex interactive elements that haven't fully migrated to modern frameworks.
- Niche Authority: Dominates the Dutch AED and BHV product categories.
- Service-Led: Offers installation, training, and maintenance, not just hardware.
- High-Ticket: Revenue suggests a mix of high-value B2B contracts and premium consumer units.
The Silent Giant of Dutch Safety
Defibrion proves that boring industries with high barriers to entry are where sustainable, high-revenue businesses are built.
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Defibrion - Oplossingen voor veiligheid in jouw omgeving.
Met een enthousiast team levert Defibrion niet alleen topkwaliteit AED’s en BHV & EHBO producten, maar bieden ook volledige ontzorging & persoonlijke...
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About defibrion.com
Met een enthousiast team levert Defibrion niet alleen topkwaliteit AED’s en BHV & EHBO producten, maar bieden ook volledige ontzorging & persoonlijke...
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defibrion.com uses 19 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
defibrion.com receives approximately 7.5K monthly visitors and ranks #2,402,816 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:46 on the site.
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