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Delman Data Lab: The Anti-Big-Data Playbook
A 20-person Indonesian startup is quietly redefining data integration for the mid-market.
In a world obsessed with massive data lakes and complex enterprise stacks, Delman Data Lab is betting on simplicity. They aren't trying to be the next Snowflake; they are building the data utility for businesses that just want their dashboards to work.
"They aren't selling software; they are selling a working dashboard."
The Niche Play
Delman operates in the 'computers_electronics_and_technology' sector, but their strategy is vertical agnostic. With a lean team of 20, they focus entirely on the 'last mile' of data: integration and visualization. The fact that 'Delman Data Lab' dominates their search volume (250 monthly searches) suggests a brand-led strategy rather than broad inbound SEO—a classic sign of a founder-led sales motion.
The Indonesian Advantage
Traffic data shows 100% of visits from 'undefined' (likely Indonesia), revealing a hyper-local focus. This isn't a bug; it's a feature. By dominating their home turf before expanding, they avoid the 'boiling the ocean' trap. Their WhatsApp contact integration (+62813...) signals a deep understanding of the local business culture where relationships trump cold SaaS funnels.
The tech stack tells a story of modern efficiency. Built on Next.js and hosted on Netlify, Delman prioritizes speed and developer velocity. Using Chakra UI indicates a focus on consistent, accessible design without the overhead of building a design system from scratch. It's a stack that screams 'move fast and ship value,' not 'enterprise-grade bloat.'
- Founder-Led DNA: Surya Halim (Founder) and Moses Manalu (Head Commercial) drive the vision.
- Visual-First Integration: Connecting raw data directly to visualization tools.
- WhatsApp-First Support: A tactical move to lower friction for non-technical users.
The Quiet Giant in the Making?
With $2M revenue and a focused team, Delman is poised to capture the underserved mid-market data integration space in Southeast Asia.
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Delman Data Lab
Explore a new way of data integration, transforming data into your preferred form, and connecting your data to your favorite data visualization tools.
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About delman.io
Explore a new way of data integration, transforming data into your preferred form, and connecting your data to your favorite data visualization tools.
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delman.io uses 9 technologies across their website including HSTS, Netlify, Google Analytics, and more.
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delman.io receives approximately 2.8K monthly visitors and ranks #2,852,806 globally. The website has a bounce rate of 28% with visitors viewing an average of 12.0 pages per visit. Users spend an average of 16:44 on the site.
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