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The 10-Person Powerhouse of IT Security
How a boutique firm is carving a niche in a saturated market
In a world dominated by massive MSPs and global security firms, a 10-person operation in the US is quietly building a 360-degree fortress for SMBs and governments alike. This isn't just another IT shop; it's a specialized player with a revenue-per-employee ratio that demands attention.
"They aren't chasing traffic; they're chasing trust. With 42% direct traffic, their clients aren't finding them on Google—they're typing the URL directly."
The Niche Strategy
While their organic search traffic is modest (32%), their top keyword reveals a hyper-specific focus: 'security licensing requirements in marijuana legal state is marijuana ok for employees.' This isn't accidental. Dem360 is targeting the complex intersection of regulated industries (like cannabis) and IT security—a high-margin, low-competition niche where generalist MSPs fear to tread.
The Revenue Reality
With $0.9M in revenue and 10 employees, Dem360 is operating at $90k revenue per employee. While this is lower than top-tier tech services, it's solid for a regional player. The real story here is scalability; their lean structure and focus on 'security licensing' suggests a high-margin service mix that could justify aggressive expansion if they crack the code on lead generation.
The technology stack tells a story of pragmatism over flash. Drupal and jQuery are workhorses, not hype machines. It’s a stack that prioritizes stability and customizability over the latest SaaS trends. This aligns perfectly with their government and corporate clientele who value reliability over bleeding-edge features.
- Hyper-niche targeting in regulated industries (e.g., cannabis security compliance).
- Lean operations: 10 employees generating near $1M in revenue.
- High direct traffic share indicates strong word-of-mouth and repeat business.
- Specialized team roles: From Enterprise Onboarding to Field Service.
The Boutique Advantage
Dem360 proves that in IT security, depth beats breadth. They aren't trying to be everything to everyone—they are the specific answer to a specific, lucrative problem.
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IT & SECURITY INTEGRATION | DEM360
Give your SMB, corporation, or government organization 360 degrees of IT service solutions with Dem360. With multiple services, your solutions are here.
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About dem360.com
Give your SMB, corporation, or government organization 360 degrees of IT service solutions with Dem360. With multiple services, your solutions are here.
Company Overview
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Technology Stack
dem360.com uses 7 technologies across their website including Google Fonts, Drupal, Google Analytics, and more.
Fonts
Google Fonts
CMS
Drupal
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
CSS Frameworks
Bootstrap
JavaScript Libraries
Slick, jQuery
Traffic & Audience
dem360.com receives approximately 236 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of dem360.com's traffic comes from .
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