demariabuild.com
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DeMaria: The 50-Year Construction Startup
A $34M revenue construction firm with a digital footprint that defies industry norms
DeMaria Building Company isn't a startup, but their digital strategy reveals a mindset many tech founders should envy. With 50 years of construction expertise and $34.5M in annual revenue, they've built a digital presence that targets niche, high-value audiences rather than chasing mass-market vanity metrics.
"Their top keywords aren't 'construction companies'—they're 'Weiser Hall' and 'Detroit Zoo's Penguin Center.' This is surgical precision, not spray-and-pray marketing."
The Niche Targeting Play
DeMaria's organic search traffic (29%) is driven by hyper-specific project names rather than broad service terms. Ranking for 'Weiser Hall' (390 monthly volume) and 'gg brown' (370 volume) means they capture stakeholders already researching specific projects they've completed. This is a masterclass in long-tail SEO that converts better than generic 'construction contractor' searches ever could.
The Direct Traffic Powerhouse
With 48% direct traffic—nearly double their organic search—DeMaria has built serious brand equity. In an industry where repeat clients and referrals dominate, this metric proves they're the go-to choice for established relationships. For context, most B2B sites see 30-40% direct traffic; DeMaria's 48% suggests they're top-of-mind, not just top-of-search.
Their tech stack tells a story of pragmatic modernization. jQuery and Bootstrap (established, reliable) coexist with Tailwind CSS and core-js (modern frameworks). They're not chasing bleeding-edge tech, but they're not stuck in 2010 either. This balanced approach mirrors their construction philosophy: proven methods with modern execution.
- 50-year legacy with digital-native SEO strategy
- Revenue concentration in institutional/educational sectors (Weiser Hall, GG Brown)
- Strong referral base evidenced by 48% direct traffic
- Leadership team with clear succession planning (Richard DeMaria as CEO, multiple Principals)
The Anti-Startup Success Story
DeMaria proves that in B2B construction, depth of relationships beats breadth of reach. Their $34M revenue on 2,300 monthly visits is a lesson in efficiency: when you own the relationship, you don't need the traffic.
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Home - DeMaria Building Company
DeMaria Building Company specializes in turning visions into reality with over 50 years of expertise in construction management, design-build, and general contracting
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About demariabuild.com
DeMaria Building Company specializes in turning visions into reality with over 50 years of expertise in construction management, design-build, and general contracting
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demariabuild.com uses 14 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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demariabuild.com receives approximately 2.3K monthly visitors and ranks #6,530,021 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:39 on the site.
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