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Density: The $217M Bet on Invisible Office Intelligence
How a startup turned simple door sensors into a $36.7M revenue engine for the future of work.
In a world obsessed with hybrid work chaos, Density quietly built the infrastructure to measure what actually matters: how people use space. With $217M in funding and 155 employees, they're not just counting people—they're quantifying the return on every square foot of real estate.
"Density isn't selling hardware—they're selling certainty in an uncertain workplace."
The Founder's Dilemma Solved
Density's core insight is elegantly simple: traditional occupancy sensors are noisy, expensive, and invasive. Their solution? A single overhead sensor that counts people without cameras, Wi-Fi, or privacy violations. With Andrew Farah at the helm and a team of 155, they've turned a technical challenge into a plug-and-play product that 'just works.' The 62,740 monthly searches for 'density' prove the brand has become synonymous with occupancy intelligence.
The Traffic Paradox
Here's the anomaly: 49% direct traffic with only 14,490 monthly visits. This isn't a viral growth story—it's a B2B enterprise play. Customers aren't discovering Density through SEO; they're typing 'density.io' directly after a sales call. The 35% organic traffic comes from high-intent keywords like 'severance office plan' and 'density businesswire,' suggesting they're capturing demand from companies actively solving space optimization problems.
The tech stack reveals a pragmatic, product-first approach. jQuery, Tailwind CSS, and Bootstrap—these aren't trendy frameworks but battle-tested tools that keep the product fast and maintainable. No bloated React builds or unnecessary complexity. Even their choice of Swiper and Splide for carousels shows a focus on performance over flashiness. This is engineering for scale, not for show.
- Plug-and-play hardware: No IT integration, no Wi-Fi dependency
- Privacy-first design: No cameras, no facial recognition, no personal data
- Enterprise-grade analytics: From desk utilization to conference room ROI
- Seamless integrations: API-first approach for existing building systems
The Bottom Line
Density is building the operating system for the physical world. In an era where real estate is the largest line item for most companies, they're turning empty square footage into measurable ROI. The question isn't whether occupancy sensing matters—it's whether you can afford not to measure it.
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Occupancy sensors that just work, beautifully - Density
Density shows you how people use your space and helps you get more out of every square foot.
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About density.io
Density shows you how people use your space and helps you get more out of every square foot.
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Technology Stack
density.io uses 30 technologies across their website including Font Awesome, Adobe Fonts, Okta, HSTS, and more.
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Amazon Web Services, AWS CloudFront, Cloudflare
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Traffic & Audience
density.io receives approximately 14.5K monthly visitors and ranks #1,856,644 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:04 on the site.
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