dermatologyinc.com
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Dermatology Inc: The Local Giant's Digital Blind Spot
A $26M practice with 98 employees struggles to capture the digital market it should dominate
Dermatology, Inc. is a $26M, 98-employee practice with 10 locations across Indianapolis—yet it captures just 6,737 monthly website visits. This isn't a startup story; it's a legacy giant waking up to digital reality.
"When 46% of traffic is direct, it means your brand exists in the real world but is invisible online."
The Patient Paradox
Dermatology, Inc. serves the Indianapolis metro area—a population of 2.1M people with significant skincare needs. Yet their organic search traffic is only 31%, revealing a massive untapped opportunity. Their top keyword, 'derm inc carmel hazel dell,' gets just 320 searches monthly, showing they're optimizing for brand recall, not discovery.
The Aesthetic Gap
The data reveals a telling pattern: 'face fillers' (850 monthly searches) outperforms their branded terms 3-to-1. This isn't a dermatology practice—it's an aesthetic clinic hiding in medical clothing. Patients are searching for solutions, not brand names, and Dermatology, Inc. is barely showing up.
Their tech stack tells a story of conflicting priorities. They're using both Tailwind CSS and Bootstrap—like having two different toolboxes for the same job. They've implemented PWA (Progressive Web App) technology, but for a local medical practice, this is over-engineering. The real issue isn't technical capability; it's strategic focus.
- 10 physical locations, 1 digital footprint
- Aesthetic searches (850/mo) > branded searches (320/mo)
- 46% direct traffic = brand recognition without conversion strategy
- Tech stack suggests indecision, not innovation
The Indianapolis Opportunity is Wide Open
With $26M in revenue and 98 employees, they have the resources to dominate local search—they just need to start competing
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Meta Tags
Medical, Surgical, and Aesthetic Dermatology | Dermatology Inc.
For all your skincare needs, contact Dermatology, Inc. Providing medical, surgical, & aesthetic dermatology at 10 locations around Indianapolis.
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About dermatologyinc.com
For all your skincare needs, contact Dermatology, Inc. Providing medical, surgical, & aesthetic dermatology at 10 locations around Indianapolis.
Company Overview
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Technology Stack
dermatologyinc.com uses 15 technologies across their website including AccessiBe, Google Fonts, PHP, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
dermatologyinc.com receives approximately 6.7K monthly visitors and ranks #1,878,526 globally. The website has a bounce rate of 42% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 2:35 on the site.
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This page provides publicly available information about dermatologyinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dermatologyinc.com directly at https://dermatologyinc.com.