deserve.com
deserve.com
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Deserve: The $544M Bet on Financial Inclusion
A deep dive into the fintech startup redefining credit access for the underserved
In a world where 45 million Americans are 'credit invisible' or have thin files, Deserve isn't just building another credit card—it's engineering a financial lifeline. With $544M in funding and 207 employees, this isn't a side project; it's a full-scale assault on a broken system.
"They're not just offering credit—they're building a bridge to financial legitimacy for those the system left behind."
The Invisible Market They Own
Deserve's traffic tells a story of targeted relevance: 92.3% of visits come from undefined markets (likely US-focused), with direct traffic at 59%—a strong signal of brand loyalty and repeat usage. The keyword 'deserve' alone drives 34K monthly searches, while 'deserve credit card' pulls 840. This isn't accidental discovery; it's a community that knows exactly where to go.
The Growth Engine
With 32K monthly visits and a global rank of #720K, Deserve isn't chasing mass-market vanity metrics. Their 35% organic search traffic shows they're building sustainable demand, not buying it. The real signal? 'Deserve login' and 'deserve credit card login' account for over 570 monthly searches—proof of an engaged user base returning to manage their financial lives.
The Trustpilot score of 1.9/5 from 281 reviews is a glaring red flag. For a company with this much capital, the disconnect between funding and customer satisfaction is stark. It suggests either a product-market fit issue or operational growing pains that need immediate attention.
- They've raised more than most Series C companies but still feel like a startup in the market
- Direct traffic dominance (59%) suggests strong brand recall in their core demographic
- The 1.9 Trustpilot score is a crisis waiting to explode—customer experience is their biggest vulnerability
- Their tech stack is invisible, which could mean either custom-built infrastructure or stealth mode
The $544M Question: Can They Fix the Trust Gap?
Deserve has the funding and the mission, but with a 1.9-star rating, they need to fix customer experience before scaling further. The opportunity is massive—but so is the risk.
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Reviews (20)
Phone service is god awful
Customer service is god awful, they've got their phone-tree employees in a tin shack with concrete floors it sounds like and you can hear /every/ conversation going on through their end. APR is high asf but it's the first credit card I got out of high school with no credit so it's done its purpose well as far as I'm concerned.
Card was closed in November (date of…
Card was closed in November (date of experience is a guess as I can't remember the exact date) despite being on autopay and I can't make payments. The letter I received said it was due to they were no longer using or issuing my type of card or something like that. I've tried making payments (was on auto-pay until they closed my card in November) and when I couldn't access the app, I tried email to which I never got a response. I tried making a payment again this month thinking their app was just experiencing problems before finding out that their website is also completely gone when I tried to pay that way. My card also no longer appears on my credit report which has me very nervous about what Deserve is up to. How am I supposed to continue making payments if they 1, won't respond to emails 2, their app AND 3, their website is completely gone/shut down?! Also, they have my address which is clear by the letter I received in November (I think it was November), so how come they aren't sending me bills by mail and a way to pay by mail? I still use checks, so I can easily send them checks. This is highly unprofessional and I'm inclined to believe the rumors that Deserve was a scam despite the fact that I never had ANY problems up until they decided to close my card in November and the subsequent months I couldn't make a payment anywhere. How am I supposed to pay, Deserve? Hm? This is ridiculous.
Genuinely awful company
Genuinely awful company, they send no notification about a card expiring and you have to request your new card - only for it to get lost in the mail twice. horrific customer service. Just cancelled my account and I’m thrilled. DO NOT use this company.
I have had a horrible experience with…
I have had a horrible experience with Deserve AMC credit card customer service. I was approved for this card on 8/23/24 and in the midst of using my card over that weekend I kept getting random declines. I would call in and they offered to replace the card. I used the card that they allow you to add to Apple wallet to make a purchase. That Monday 8/26 my card was blocked and they requested bank statements and drivers license. I submitted it immediately. My account remained blocked until September 3rd when my account was randomly closed siting unable to verify identity. Which isn’t true because on August 23rd Deserve called me to verify my identity before even approving me for the card. I spoke to customer service numerous times and they were basically useless and did not have answers to anything. I spoke with a tier 1 supervisor name Akash who stated that he closed my account and laughed about it and was very very rude and unprofessional and rebutted everything I asked him. I reached out to the CEO on Twitter who responded but haven’t heard back from I’m since. This company had bad and unethical business practices and no allow a tier 1 supervisor do something so malicious is downright wrong! I have escalated to Celtic Bank their sponsor bank and the CFPB and Federal Reserve. Deserve needs to be investigated. They also lie and say they have way to escalate up beyond a supervisor so my issue doesn’t go further. Terrible business practices and customer service lacks the tools and knowledge and theirs a bad language barrier as they are in India.
I have several issues with Deserve
I have several issues with Deserve, but I will refrain from 'going off on them', and just talk about their mobile app. I can't really comment on the apps content because I have never been able to access it. To log in to it, you have to enter your birth date, but you cannot manually enter it, a dropdown calendar appears and, in my case, I would have to press the back button 672 times, no typo, six hundred and seventy two times. I've tried to find a way around it but there is none. I've complained about this on three separate occasions to no avail. Bottom line, we deserve better.
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About deserve.com
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Traffic & Audience
deserve.com receives approximately 32.0K monthly visitors and ranks #720,293 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:29 on the site.
The majority of deserve.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about deserve.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deserve.com directly at https://deserve.com.