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Detect-It AI: The 5-Person Company Playing a $1.5M Game
How a micro-team is carving out a niche in industrial AI with just $400k revenue
In a world obsessed with billion-dollar AI valuations, Detect-It AI operates in the shadows with a radical constraint: just 5 employees. Yet their $400k revenue proves a simple truth—niche industrial AI doesn't need scale to be profitable. It just needs to solve one expensive problem exceptionally well.
"They're not building an AI empire—they're building a precision tool that happens to be profitable."
The Invisible Industrial Workhorse
Detect-It's traffic data reveals their real audience: industrial buyers who don't browse, they search. With 45% organic traffic and 29% direct, they're not winning on brand awareness—they're winning on intent. When a factory manager needs safety software, they don't discover it on social media; they search 'detect it easy' and find a tool that just works. The 100% 'undefined' country traffic suggests either a privacy-focused visitor base or a product that's so niche it defies geographic categorization.
The SEO Paradox
Here's the counterintuitive part: their top keyword 'detect' has 16,610 monthly searches, yet they capture almost none of it. Instead, they rank for 'detect ai company' (130 searches) and 'detect it easy' (5,930 searches). This isn't accidental—it's strategic. They're not competing with Google's detection algorithms; they're owning the long-tail queries of industrial buyers who know exactly what they need. Their Squarespace stack and Tailwind CSS suggest a lean, no-frills approach that prioritizes function over fundraising.
Kevin Richard, President & CEO, has built a company that mirrors its tech stack: minimal, functional, and purpose-built. With no funding listed and revenue under half a million, Detect-It represents the 99% of AI companies that will never raise a Series A—and that's their advantage. They answer their own phones ([email protected] is right on the homepage), ship updates without board approval, and iterate based on direct customer feedback, not investor metrics.
- Industrial AI without the enterprise bloat—5 people can pivot faster than 500
- Profitable from day one: $400k revenue with zero VC dilution
- Search-driven growth: 45% organic traffic from buyers who know what they need
- Stack simplicity: Squarespace + Tailwind = shipping features, not managing tech debt
The Real AI Revolution Isn't at OpenAI
It's in the 5-person teams solving specific problems for specific industries—and getting paid for it. Detect-It isn't chasing AGI; they're chasing reliability, and their revenue proves it's working.
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Detect-It AI Software
Detect-It™ is Smart Software powering Industrial, Consumer and Municipal products that make life safer, easier and more productive.
Detect-It™ is Smart Software powering Industrial, Consumer and Municipal products that make life safer, easier and more productive.
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About detect-it.ai
Detect-It™ is Smart Software powering Industrial, Consumer and Municipal products that make life safer, easier and more productive.
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Technology Stack
detect-it.ai uses 11 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, Squarespace, and more.
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Adobe Fonts
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HSTS, reCAPTCHA
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Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
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Traffic & Audience
detect-it.ai receives approximately 1.5K monthly visitors and ranks #9,103,663 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:49 on the site.
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