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Detpak: The $7.5M Packaging Powerhouse
A deep dive into the sustainable packaging giant quietly dominating food delivery logistics
While the world obsesses over flashy SaaS valuations, Detpak operates in the trenches of the $300B food delivery industry. With 340 employees and $7.5M in revenue, this isn't a startup—it's a precision-engineered supply chain weapon that happens to sell boxes.
"They're not selling packaging—they're selling frictionless delivery at scale."
The SEO Moat They Built
Detpak captures 820 monthly searches for just 'detpak' alone. Their keyword strategy is brutally effective: they own branded terms ('detpak endura', 'detpak pizza boxes', 'detpak uber') while the industry fights for generic 'sustainable packaging' terms. This isn't accidental—it's a masterclass in B2B brand dominance where 58% of traffic comes organically, meaning customers seek them out directly.
The Enterprise Trojan Horse
Look at their leadership: Jonathan Longden (National Sales Manager), Yoann BOUVET (Sales Manager EMEI), Udein King (Manager - Key Accounts - Middleeast, Uk & Europe). This isn't a founder-led startup—it's a sales-driven machine built for enterprise contracts. They don't chase pizza shops; they chase Uber Eats, Domino's, and regional food service giants. The 'Uber Eats Bag' page isn't just content—it's a lead magnet for enterprise deals.
Their tech stack reveals the playbook: jQuery, Flickity, Tailwind CSS, Bootstrap, Vite, Webpack. This isn't a cutting-edge tech company—it's a pragmatic B2B platform built for speed and reliability. They don't need React animations; they need their catalog to load fast for a restaurant manager ordering at 2 AM. The PWA implementation tells you they're thinking about mobile-first procurement.
- Freight optimization as a core value proposition ('LOWER FREIGHT' headline)
- Direct traffic at 29% shows massive brand recall
- Global presence with sales managers in EMEI and Middle East
- Social proof across YouTube, LinkedIn, Instagram, Facebook
- Enterprise-ready with dedicated key account management
The Unsexy Billion-Dollar Play
Detpak proves that in the delivery economy, the companies that own the box own the last mile. With $7.5M in revenue and a 340-person team, they're not building a unicorn—they're building a fortress. For founders and investors: the real money isn't in the app; it's in the infrastructure that makes the app possible.
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Open Graph Image
https://www.detpak.com/globalassets/detpak/blocks/bannerblocks/homehero-banner.jpg
Meta Tags
Sustainable Packaging for Takeaway & Food Delivery | Detpak
At Detpak, we design, manufacture, and supply the food service industry with sustainable packaging products.
At Detpak, we design, manufacture, and supply the food service industry with sustainable packaging products.
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About detpak.com
At Detpak, we design, manufacture, and supply the food service industry with sustainable packaging products.
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Technology Stack
detpak.com uses 23 technologies across their website including Google Maps, Google Fonts, unpkg, jsDelivr, and more.
Maps
Google Maps
Fonts
Google Fonts
CDN
unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
CRM
Salesforce
Traffic & Audience
detpak.com receives approximately 48.2K monthly visitors and ranks #583,220 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:49 on the site.
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