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Devoli: The B2B Network Ghost
54 employees, $15.8M revenue, and a playbook for dominating the wholesale internet space.
In a world obsessed with consumer-facing SaaS, Devoli operates in the shadows of the internet infrastructure. They are the invisible backbone for New Zealand's Retail Service Providers (RSPs), selling wholesale connectivity with a devilish cleverness that turns complex network engineering into a scalable API product.
"Devoli isn't selling internet; they're selling the ability to sell internet without the operational headache."
The B2B2B Playbook
Devoli targets a hyper-specific niche: RSPs and MSPs in New Zealand. With only 54 employees generating $15.8M in revenue, they achieve a staggering $292k revenue per employee. This isn't a high-touch sales organization; it's a product-led growth machine where the 'customers' are other businesses selling to consumers. Their traffic data confirms this focus—100% of their visits come from undefined/undefined, suggesting a highly localized, intent-driven inbound strategy rather than broad brand awareness.
The 'Devilishly Clever' Brand
Their H1 tag—'devilishly clever'—is a bold statement in a conservative industry. It signals a move away from legacy telco drabness toward agile, tech-forward solutions. The tech stack (Tailwind CSS, PWA) supports this modernity, but the real cleverness lies in their automation. By offering API integration, they allow MSPs to spin up services instantly, removing the friction that plagues traditional carriers.
The traffic metrics reveal a fascinating paradox. With only 4,733 monthly visits, Devoli isn't winning on volume. They are winning on conversion and value. The dominance of direct traffic (31%) and branded search ('devoli' = 450 volume) indicates a captive, loyal customer base. In the wholesale network space, you don't need millions of visitors; you need the right 4,000.
- Product-Led Infrastructure: Their API-first approach commoditizes complex network provisioning.
- Hyper-Localization: 100% traffic concentration in NZ suggests deep market dominance or a strategic regional moat.
- Lean Efficiency: ~$292k revenue per employee indicates high automation and low operational drag.
The Quiet Giant of NZ Connectivity
Devoli proves that in B2B infrastructure, you don't need to be loud—you just need to be essential.
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Meta Tags
Devoli - Internet & Network Solutions for RSPs & MSPs | Devoli
Discover Devoli’s wholesale internet and network solutions for RSPs and MSPs. Scale with automation, API integration, and reliable connectivity services.
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About devoli.com
Discover Devoli’s wholesale internet and network solutions for RSPs and MSPs. Scale with automation, API integration, and reliable connectivity services.
Company Overview
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Technology Stack
devoli.com uses 9 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, Google Tag Manager, Google Analytics, and more.
Fonts
Adobe Fonts
Security
HSTS, reCAPTCHA
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
devoli.com receives approximately 4.7K monthly visitors and ranks #3,682,821 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:56 on the site.
The majority of devoli.com's traffic comes from .
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This page provides publicly available information about devoli.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit devoli.com directly at https://devoli.com.