devops.com
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DevOps.com: The Content Engine
How a 36-person team commands the DevOps conversation and drives $5.9M in revenue.
In the noisy, fragmented world of DevOps tooling and culture, one domain doesn't just participate—it dominates the search results. DevOps.com isn't a software product; it's a media empire built on keywords, newsletters, and sheer volume.
"They don't sell DevOps; they own the conversation around it."
The SEO Moat Strategy
With 151,398 monthly visits and a global rank of #275,642, DevOps.com leverages high-volume keywords like 'devops' (172,700 monthly searches) and 'observability' (16,130) to funnel traffic. Their secret sauce is a hybrid model: 44% organic search captures intent, while 43% direct traffic proves strong brand recall—a rare feat for a niche publication.
The Lean Media Machine
With just 36 employees generating $5.9M in revenue, the efficiency is staggering. That's over $160k per employee. Unlike SaaS companies with high R&D costs, DevOps.com's product is content—scalable, SEO-optimized, and monetized through ads and partnerships. Founders should note: this is a playbook for high-margin, low-overhead media businesses.
The site's tech stack reveals a focus on performance and user experience. Using Tailwind CSS, Bootstrap, and Lazy Loading ensures fast page loads—critical for SEO rankings. However, the reliance on jQuery and older libraries suggests a 'if it ain't broke, don't fix it' mentality, prioritizing content velocity over bleeding-edge frontend tech.
- Niche Authority: They rank for high-intent keywords like 'mike vizard' (2,640 volume) and 'anthropic bun' (12,800 volume), showing agility in covering emerging trends.
- Multi-Platform Presence: Active on Twitter, YouTube, Facebook, and LinkedIn, they distribute content where their audience lives.
- Content Variety: From blogs to video operations (led by VP Paul Gustafson), they cover the full spectrum of DevOps education.
The Silent Giant of DevOps
While startups fight over tooling market share, DevOps.com has quietly captured the attention economy of the entire industry.
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5 keywordsHow is Devops's SEO?
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Meta Tags
DevOps - The Web's Largest Collection of DevOps Content
DevOps.com has the largest collection of original content related to DevOps on the web and one of the top result for DevOps-related search terms.
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About devops.com
DevOps.com has the largest collection of original content related to DevOps on the web and one of the top result for DevOps-related search terms.
Company Overview
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Technology Stack
devops.com uses 24 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Traffic & Audience
devops.com receives approximately 151.4K monthly visitors and ranks #275,642 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:31 on the site.
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This page provides publicly available information about devops.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit devops.com directly at https://devops.com.