dewalt.com
dewalt.com
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DeWalt's Digital Fortress
How a legacy tool brand dominates online with 1.6M monthly visitors
DeWalt doesn't just sell power tools—it sells reliability through a digital fortress that generates $370M annually with just 913 employees. In an industry where trust is everything, their website converts raw traffic into unwavering brand loyalty.
"They own the search results before you even know you need a drill."
The Professional's First Click
With 61% of traffic coming from organic search, DeWalt has engineered a digital moat around their brand name. When professionals search 'dewalt' (127K monthly searches) or 'dewalt tools' (29K monthly), they're not just finding a website—they're finding a trusted partner. This isn't accidental SEO; it's decades of brand equity weaponized for digital dominance.
The Trust Paradox
Here's the fascinating contradiction: DeWalt commands massive traffic and brand loyalty, yet their Trustpilot rating sits at a dismal 1.5/5 from 273 reviews. This gap reveals something crucial about B2B industrial brands—customer satisfaction isn't measured in consumer-style reviews. The 34% direct traffic proves professionals aren't swayed by public sentiment; they're driven by product reliability and institutional trust.
The keyword strategy tells a story of brand dominance. 'Dewalt' alone captures 127K monthly searches—more than any other tool brand. But the real gold is in the long-tail: 'dewalt warranty' (1.9K searches) and 'dewalt heated jacket' (4.2K searches) show a brand that's expanded beyond core tools into lifestyle and support categories. This isn't just a tool company; it's a professional ecosystem.
- Brand name searches dominate (127K monthly) creating a self-reinforcing loop
- Direct traffic at 34% indicates powerful offline brand recognition
- 379K backlinks show industry-wide authority and content marketing success
- Support-related keywords reveal a mature, service-oriented customer base
The Industrial SEO Playbook
DeWalt proves that in B2B, brand equity + search dominance = digital monopoly. Their 1.6M monthly visitors aren't just traffic—they're professionals who've already decided.
How much traffic does Dewalt get?
Traffic & Engagement
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Search Traffic
Top Organic Keywords
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What keywords does Dewalt rank for?
5 keywordsWhat is Dewalt's revenue?
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What do customers think of Dewalt?
DeWalt
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Reviews (20)
Great tools if you take care of them…
Great tools if you take care of them and not throw them around
I bought a new Dewalt drill
I bought a new Dewalt drill. That's something in the forward and reverse switch was bad. I sent that back to them on Friday And they sent me a brand new one that was on my porch on Wednesday, I just can't thank the company enough. Not every company out there will stand behind their product as Dewalt did. A+A+
Impossible to register extended warranty
Products are great but it is impossible to register the 3 year extended warranty for my pruner. Where do you hide the serial number and product code. This is the same nightmare for every product, as the result on half of my tools are registered losing out on warranty.
My waterblaster broke and when I…
My waterblaster broke and when I emailed support, they take a very long time to response. Only to be referred to Mayo Hardware (which a non-competant and rude customer service). I thought Dewalt was a good brand, but I was wrong.
dont expect any help
Purchased a drill from local retailer. Tried to register the warranty. Almost impossible! Mty model details do not bring up an image for m to tap on I have no idea what the serial number is or where and you are asked to create an account with the inevitable password to do this .Twice after creating an account I was shown "website not reachable" I've given up I hopethe drill is better than the customer registration experience!!!
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About dewalt.com
Company Overview
Traffic & Audience
dewalt.com receives approximately 1.7M monthly visitors and ranks #32,338 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:16 on the site.
The majority of dewalt.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about dewalt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dewalt.com directly at https://dewalt.com.