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Dexis: The Dental Imaging Giant
How a 387-person company dominates a niche B2B health market
In the high-stakes world of dental technology, Dexis isn't just selling software—they're selling peace of mind. With 99,000 monthly visitors and a 55% direct traffic share, this isn't a startup hoping for discovery; it's an entrenched platform where professionals know exactly where to go.
"High direct traffic isn't just a metric—it's proof of a product that has become indispensable infrastructure for dental practices."
The Professional's Workflow
Dexis dominates because it has embedded itself into the daily workflow of dental professionals. The traffic data reveals a telling pattern: 63% of visitors come from undefined sources (likely internal clinic networks or specific dental software integrations), while 55% come directly to dexis.com. This isn't casual browsing; it's professionals accessing their imaging platform. The top keyword 'dexis' alone drives nearly 5,000 monthly searches—more than half the volume of 'icat cbct' (60), the specific technology they support.
The Support Fortress
What truly locks in this market? Support. Dexis commands an impressive 2,490 monthly searches for 'dexis customer support'—that's 40x more than their flagship product keyword. Combined with 'dexis support' (600) and 'dexis tech support' (460), we're looking at over 3,500 monthly searches just for help. This isn't a weakness; it's a strategic moat. In B2B health tech, where downtime costs money, being the platform professionals desperately need to contact is the ultimate retention strategy.
The technology stack tells a story of pragmatism over flash. With jQuery, Slick, and Bootstrap sitting alongside modern Tailwind CSS and PWA capabilities, Dexis isn't chasing the latest JavaScript frameworks. They're building reliable, maintainable software for an industry where reliability trumps novelty. The presence of Ant Design suggests a unified, enterprise-grade interface—critical when you're managing complex CBCT imaging workflows.
- Direct traffic dominance (55%) signals a sticky, essential platform
- Support queries (3,550 monthly) indicate deep user dependency
- European expansion through Kol Management leadership
- Revenue scale at $97M with just 387 employees = ~$250K revenue per employee
The Quiet Giant of Dental Imaging
Dexis proves that in B2B health tech, being essential beats being trendy. They don't need to rank #1—they're already the default choice for thousands of dental practices worldwide.
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DEXIS: One integrated solution for your entire digital workflow
Homepage 2025 | DEXIS
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About dexis.com
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Technology Stack
dexis.com uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Drupal
Privacy & Consent
OneTrust
Customer Support
Zendesk
Traffic & Audience
dexis.com receives approximately 99.4K monthly visitors and ranks #390,462 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:06 on the site.
The majority of dexis.com's traffic comes from undefined, undefined, .
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