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dfrobot.com
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dfrobot.com

13 technologies
VerifiedVisit592.2K/mo$13M6013 Tech2 Leads
Deep Dive

DFRobot: The Unsung Engine of Global Maker Culture

How a Shanghai-based hardware company quietly powers 600K monthly makers

While Silicon Valley chases AI unicorns, DFRobot has built a $13.2M empire on the nuts and bolts of physical creation. This isn't a flashy SaaS platform—it's the industrial backbone for the global maker movement, shipping open-source hardware to 600K monthly visitors who actually want to touch and solder their code.

$13.2M
annual revenue
592K
monthly visitors
1.75M
backlinks earned
51%
organic search traffic

"In an age of digital abstraction, DFRobot proves that physical creation still scales—and pays the bills."

The Real User Base: Educators & Prototypers

DFRobot's traffic reveals a split personality: 37% direct traffic shows intense brand loyalty from educators and engineering students who return to the site like a hardware library. The 'Gravity 37 PCS Sensor Set' (470 monthly searches) isn't a product—it's a curriculum. This isn't consumer tech; it's institutional infrastructure disguised as an e-commerce store.

The LattePanda Gambit

Their second-highest search term—'LattePanda' (6,850 monthly volume)—exposes their secret weapon. While everyone else sells Arduino clones, DFRobot owns a x86-powered single-board computer that runs Windows. This isn't hobbyist territory; it's industrial-grade embedded computing. They've positioned themselves between Raspberry Pi's simplicity and Intel's enterprise complexity.

The tech stack tells a story of scale without pretension: jQuery and Bootstrap remain, but they've layered on modern tools like Vite and Webpack. It's a pragmatic stack for a company that prioritizes shipping hardware over winning design awards. Their 60 employees generate $220K in revenue per head—lean for hardware, exceptional for open-source.

  • Owns the 'DFPlayer Mini' search term (6,650 monthly)—a niche audio module that's become a de facto standard
  • 51% organic traffic proves their educational content drives sales, not just brand awareness
  • 1.75M backlinks suggest they've become the default reference for robotics educators globally
No VC funding (bootstrapped or self-sustaining)
Owns high-intent search terms in a hardware niche
Trustpilot rating of 3.7/5 with only 1 review—customer feedback is sparse
Balances open-source ethos with commercial scale
Top countries are 'undefined'—likely analytics issues or fragmented global traffic
Successfully bridges education and industrial prototyping

The Hardware Paradox

DFRobot proves that in a software-dominated world, the most defensible businesses are those that ship physical things—and own the ecosystem around them.

What tech stack does Dfrobot use?

20 detected
Cloud & Hosting1
Email Marketing1
Analytics & Marketing1
Build Tools2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics7
G
Google Analytics
F
Facebook Pixel
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
F
Facebook

How much traffic does Dfrobot get?

Traffic & Engagement

344.6K
Monthly Visits
-19.7%
4.7
Pages/Visit
8:21
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-26%
468.7K
Oct 2025
Oct
429.2K
Nov 2025
Nov
344.6K
Dec 2025
Dec

Rankings

#117,534
Global Rank
#106,916
United States Rank

Backlinks & Authority

1.8M
Backlinks
12.6K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
1.7M
Jul 2025
Jul
1.7M
Aug 2025
Aug
1.8M
Sep 2025
Sep
1.8M
Oct 2025
Oct
1.8M
Nov 2025
Nov
1.8M
Dec 2025
Dec

Search Traffic

Organic
37.2K
Paid
986

Top Organic Keywords

#1dfrobot
1,900 vol13.4%
#1df robot
880 vol6.2%
#5micro usb cable
18,100 vol3.8%
#6dc motor
9,900 vol1.9%
#1maqueen
720 vol1.6%

Where is Dfrobot's audience located?

🇺🇸United States18.4%
🇮🇳India6.9%
🇳🇴Norway6.0%
🇸🇦Saudi Arabia5.0%
🇩🇪Germany4.6%

Who competes with Dfrobot?

Device Distribution

Desktop60.7%
Mobile39.3%

What keywords does Dfrobot rank for?

5 keywords
1dfrobot8.3K vol$2.56
2lattepanda6.8K vol$0.69
3df robot900 vol$3.22
4gravity 37 pcs sensor set470 vol
5dfplayer mini6.7K vol$0.27

How is Dfrobot's SEO?

Open Graph Image

OG Image preview
og:image

/dfrobotshop/images/pc/logo2.png

Meta Tags

title49 chars

DFRobot Open-Source Hardware Electronics and Kits

description102 chars

DFRobot provides open-source hardware, kits and robotics dedicated to bringing innovative electronics.

og:title

DFRobot Electronics, open-source hardware electronics and kits.

og:description

DFRobot is an open-source hardware and robotics shop dedicated to bringing innovative electronic objects to you.

languageEN

H1 Tags

h1DFRobot Open-Source Hardware Electronics and Kits

Schema Types

OrganizationWebSiteBreadcrumbListOrganizationWebSiteBreadcrumbList

Who works at Dfrobot?

Loading leads...

What do customers think of Dfrobot?

DFRobot

DFRobot

3.7
1 reviews

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
CN

Reviews (1)

Filter by rating:
Marco Gaetano
3/4/2018
🇮🇹 Italy10 reviewsOrganic
Molto veloci ed impeccabili

Ho acquistato pezzi di ricambio per un dispositivo Lattepanda; la spedizione è stata effettuata il giorno lavorativo successivo all’acquisto e con un super imballaggio! Super soddisfatto

Frequently Asked Questions about Dfrobot

What is Dfrobot's Revenue?
Dfrobot generates approximately $13M in annual revenue. With 60 employees, that's $220,500 per employee.
What does Dfrobot do?
DFRobot provides open-source hardware, kits and robotics dedicated to bringing innovative electronics.
How fast is Dfrobot growing?
Dfrobot has declined by 19.7% in the last 6 months according to traffic data. employee count has changed by 15% year over year.
How do people interact with Dfrobot?
When visiting Dfrobot, visitors view an average of 4.7 pages per visit, and spend around 8:21 on the site, and the bounce rate is 47.9%.
How do people find Dfrobot?
306.4K people (89%) visit Dfrobot directly. 37.2K (11%) find them through organic search. 986 (0%) come through paid advertising.
Who uses Dfrobot?
Dfrobot's top market is United States with 63.3K visitors (18.4%). India is 2nd with 23.7K (6.9%). Norway is 3rd with 20.7K (6.0%).
What technologies does Dfrobot use?
Dfrobot uses 13 technologies across their website including Cloud & Hosting, Email Marketing, Advertising. Key technologies include Cloudflare, Mailchimp, DoubleClick Floodlight, Google Ads.
Who are Dfrobot's competitors?
Dfrobot's main competitors include NantEnergy, PTI Security Systems, Privoro, iDevices, PopSockets. These companies operate in similar markets and compete for the same customer base.
What do customers think of Dfrobot?
Dfrobot has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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About dfrobot.com

DFRobot provides open-source hardware, kits and robotics dedicated to bringing innovative electronics.

Company Overview

dfrobot.com
Website
computers_electronics_and_technology
Industry
#83,070
Global Rank
592.2K
Monthly Visitors
13
Technologies
2+
Employees

dfrobot.com Key Pages

Contact dfrobot.com

Technology Stack

dfrobot.com uses 13 technologies across their website including Cloudflare, Mailchimp, DoubleClick Floodlight, Google Ads, and more.

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Google Analytics

Build Tools

Vite, Webpack

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

592.2K
Monthly Visits
48%
Bounce Rate
2.9
Pages/Visit
2:32
Avg. Duration

dfrobot.com receives approximately 592.2K monthly visitors and ranks #83,070 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:32 on the site.

The majority of dfrobot.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is dfrobot.com?
DFRobot provides open-source hardware, kits and robotics dedicated to bringing innovative electronics.
What technologies does dfrobot.com use?
dfrobot.com uses 13 technologies including Cloudflare, Mailchimp, and 7 more. View the full tech stack analysis above.
How do I contact dfrobot.com?
You can contact dfrobot.com via email at [email protected].
What are dfrobot.com's social media accounts?
dfrobot.com is active on tiktok, twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is dfrobot.com?
dfrobot.com receives approximately 592.2K monthly visitors and ranks #83,070 globally. Traffic is declining by 5.7% month-over-month.

Related Searches

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This page provides publicly available information about dfrobot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dfrobot.com directly at https://dfrobot.com.