With just 8 employees and $0.6M in revenue, DH2i is playing the ultra-niche game. They're targeting a specific pain point: SQL Server high availability clustering and Software Defined Perimeter. This isn't a growth-stage startup chasing VC dollars—it's a focused engineering team solving a critical infrastructure problem for a loyal, technical audience. Their traffic profile (41% direct, 41% organic) suggests they're not burning cash on acquisition; their users are actively seeking them out.

Here's what's fascinating: DH2i's top keywords aren't about their product. They're ranking for 'nat type' (2,350 monthly volume) and 'azure load balancer' (1,290 monthly volume). This tells a story of SEO arbitrage—they're capturing high-volume infrastructure queries and likely funneling that traffic to their niche solution. It's a classic bottom-funnel play: find what engineers are searching for, answer the question, then introduce your product as the solution.