In the shadow of Silicon Valley's SaaS darlings, a $25.2M heavy industrial player is quietly dominating the drilling equipment market. Di-Corp isn't chasing AI hype—they're engineering the physical backbone of resource extraction, and their digital footprint reveals a fascinating disconnect between industrial might and online presence.

"They sell diamond drill bits and barite aggregate, not clicks and conversions—yet their digital leak is costing them millions in qualified B2B leads."

The tech stack tells its own story: jQuery, Bootstrap, and Swiper scream 'we built this once and forgot it.' No modern headless CMS, no sophisticated tracking beyond Google Analytics. For a 103-person company doing $25M, this digital footprint is shockingly thin. They're investing in engineering performance but ignoring digital performance—a dangerous play when procurement officers start their vendor search online.

• Revenue concentration: $25.2M from 103 employees = $245K revenue per employee—efficient but potentially brittle
• Digital invisibility: #2.5M global rank means they're invisible to 99.9% of web users
• Keyword opportunity: Missing easy wins on 500+ volume drilling keywords
• Leadership gap: No CMO or Head of Digital in key people—marketing is likely an afterthought