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Diagenode: The Epigenetics Workhorse
A $25M revenue company quietly powering life science research worldwide
In the high-stakes world of epigenetics research, Diagenode operates as the reliable engine room—less flashy than the genomics giants, but indispensable. With 167 employees and $25.9M in revenue, this Belgian-American company isn't chasing AI headlines; they're building the physical tools that make breakthroughs possible.
"Diagenode doesn't sell dreams—they sell sonication tubes and transposases that work. In a market obsessed with disruption, they're winning with reliability."
The Researcher's Toolkit
Their product mix reveals a clear strategy: dominate the sample prep workflow. The Bioruptor sonication system (370 monthly searches) is their flagship—virtually every epigenetics lab needs chromatin shearing. They've layered on automation (IP-Star®) and complete kits (ATAC-seq, ChIP-seq), creating a sticky ecosystem where researchers buy multiple components. It's not sexy, but it's sticky.
The Traffic Paradox
Here's the puzzle: 17.4K monthly visits for a $25M revenue company suggests either extremely high conversion rates or a high-value B2B model. With 36% direct traffic, they're likely getting repeat business from established labs. The 49% organic search shows they're top-of-mind for specific queries like 'bioruptor'—but their global rank (#1.5M) indicates they're not playing the broad content game. They're playing the precision game.
The tech stack tells a story of pragmatic modernization. They're using Tailwind CSS, Vite, and Bootstrap alongside jQuery—a hybrid approach suggesting they're evolving without breaking what works. Hotjar and Zendesk indicate they're serious about user experience and support, critical for technical products where researchers need help mid-experiment.
- Bioruptor is their moat: 370 monthly searches for a specific product name is rare brand equity in science
- Japanese market presence: 'DNA断片化処理' (DNA fragmentation processing) ranks #5—showing global reach beyond Europe
- Automation focus: IP-Star® targets high-throughput labs, moving beyond manual workflows
- Kit-based expansion: From instruments to consumables and reagents, increasing lifetime value per customer
The Unsexy Billion-Dollar Playbook
Diagenode proves that in life sciences, owning the workflow beats owning the headlines. Their $25M revenue with 167 employees suggests 150K+ per employee—a healthy B2B model. For investors, this is a stable cash flow business in a growing field. For founders, it's a lesson: solve the boring, essential problems first, then expand. The real question isn't whether epigenetics grows, but whether Diagenode can defend its sample prep turf as automation and integration accelerate.
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Epigenetics, DNA Methylation, Chromatin Analysis, Bioruptor Sonication, IP-Star® Automation | Diagenode
Diagenode is an international life sciences company which mainly focus on innovative instruments and reagents systems for life science research.
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About diagenode.com
Diagenode is an international life sciences company which mainly focus on innovative instruments and reagents systems for life science research.
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diagenode.com uses 20 technologies across their website including Font Awesome, reCAPTCHA, cdnjs, and more.
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DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
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Salesforce
Traffic & Audience
diagenode.com receives approximately 17.4K monthly visitors and ranks #1,540,935 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
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