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The Diamond Cartel's Digital Nervous System
How Rapaport quietly controls the flow of information in a $100B industry
While consumers see diamonds as eternal symbols of love, Rapaport sees them as data points in a high-stakes commodity market. Their site isn't just a news portal—it's the command center for an industry where information asymmetry determines billions in profit.
"In a market where a single price list can move millions in inventory, Rapaport doesn't just report news—it sets the agenda."
The Invisible Middleman
Rapaport operates as a rare third-party price setter in an industry historically dominated by cartels. With 5,674 monthly visits, their traffic seems modest until you realize these aren't casual browsers—they're the 386 employees and their clients moving $121M in value. The real power isn't in site traffic; it's in the RapNet login portal where actual pricing happens.
The Slow Recovery Narrative
Their homepage headline about Botswana's inventory crisis reveals their playbook: control the narrative about supply constraints before they become price shocks. With diamond production down and inventory up, Rapaport's analysis becomes the only independent signal in a market where traditional players have vested interests in opacity.
The tech stack reveals a modern but pragmatic approach. They use jQuery alongside Tailwind CSS and Bootstrap—tools of a company that prioritizes reliability over bleeding-edge innovation. Their social presence spans Twitter, YouTube, Facebook, LinkedIn, and Instagram, but the real engagement happens off-platform, in the closed RapNet ecosystem where dealers actually trade.
- Controls pricing narrative through data journalism rather than direct price setting
- Monetizes information asymmetry in an industry that traditionally hoarded data
- Operates as a B2B media company disguised as a commodity exchange
- Leverages Martin Rapaport's personal brand (6,720 monthly searches) as industry credibility
- Maintains high margins with lean operations (386 employees for $121M revenue)
The Information Cartel
In a fragmented industry worth over $100B, Rapaport proves that controlling the narrative can be more valuable than controlling the product itself. Their $121M revenue from 386 employees suggests extreme operational efficiency, but their real power lies in being the one source everyone trusts—even when they don't want to hear the truth.
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Rapaport - Information that Means Business
Rapaport is a leading provider of independent diamond and jewelry industry news and analysis to support high level industry businesses.
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About diamonds.net
Rapaport is a leading provider of independent diamond and jewelry industry news and analysis to support high level industry businesses.
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diamonds.net uses 26 technologies across their website including UserWay, Font Awesome, reCAPTCHA, and more.
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ASP.NET
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diamonds.net receives approximately 5.7K monthly visitors and ranks #3,679,600 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:06 on the site.
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