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Didit: The $15.7M Agency That Plays by Its Own Rules
A deep dive into the full-service marketing firm that thrives in the shadows of giants
In a world obsessed with AI-driven platforms and SaaS unicorns, Didit quietly commands $15.7M in revenue doing what many deem 'old school': full-service marketing. This isn't a growth hack—it's a $2.5M-funded machine operating with just 72 employees, proving that in digital advertising, sometimes the biggest play is going full-service.
"Didit isn't chasing viral moments—it's building sustainable marketing engines while everyone else chases algorithms."
The Unscaled Agency Model
With 72 employees generating $15.7M in revenue, Didit achieves $218K revenue per employee—a metric that puts them in the top tier of marketing agencies. Compare this to the industry average of $120-150K per employee, and you see a lean operation that's either ruthlessly efficient or dangerously understaffed. The 57% direct traffic suggests they're not relying on cold outreach; clients come to them.
The Traffic Paradox
Here's the anomaly: 4,481 monthly visits with a global rank of #4,306,371. For a $15.7M business, that's virtually invisible online. Yet 57% of their traffic is direct—meaning clients, partners, and industry insiders type 'didit.com' directly. This isn't a traffic play; it's a relationship fortress. They're not winning SEO; they're winning trust.
The leadership team tells a story of seasoned veterans. CEO Eric Wiggins, co-founder David Pasternack, and Executive Chairman Kevin Lee—these aren't fresh-faced founders. They're industry veterans who've built something that doesn't need to shout. The absence of a public Trustpilot rating speaks volumes: they're not chasing reviews, they're chasing results.
- Full-service model across digital AND traditional channels (direct mail, anyone?)
- Bootstrap mentality despite $2.5M in funding—capital appears strategic, not survival-driven
- Social presence on TikTok, Facebook, LinkedIn, and Instagram—present but not dominant
- Tech stack is vanilla: Bootstrap, Google Analytics, PHP—no fancy AI or proprietary platforms
The Anti-SaaS Playbook
In an era of rapid scaling and AI promises, Didit's $15.7M revenue with 72 people isn't a failure of scale—it's a masterclass in sustainable service business economics. They're not building to flip; they're building to last.
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Full-Service Marketing Agency | Digital Advertising Firm - Didit
Discover Didit, a full-service marketing agency delivering ad campaigns across digital and traditional channels. Paid search, social media, SEO, direct mail, and more.
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About didit.com
Discover Didit, a full-service marketing agency delivering ad campaigns across digital and traditional channels. Paid search, social media, SEO, direct mail, and more.
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didit.com uses 6 technologies across their website including Adobe Fonts, PHP, Google Tag Manager, Google Analytics, and more.
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Adobe Fonts
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PHP
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Google Tag Manager, Google Analytics
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Bootstrap
Traffic & Audience
didit.com receives approximately 4.5K monthly visitors and ranks #4,306,371 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
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