DIGIT's model is built on engagement, not just consumption. With a robust social footprint across LinkedIn, Twitter, and Instagram, they function as the central nervous system for Scottish tech. Their traffic profile is healthy: 47% organic search proves strong SEO authority, while 37% direct traffic signals a loyal, returning audience that types 'digit' into their browser (with 35,650 monthly searches for that term alone).

Look at their keyword strategy, and you see a sharp focus on high-stakes topics. They rank for 'cyber attack' (14,790 monthly volume) and are tapping into emerging AI narratives like 'sambanova' (32,820 volume). This isn't generalist fluff; they are positioning themselves at the bleeding edge of the risks and technologies defining the region.