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The Ghost in the Machine: Diligence.com
A $6M revenue mystery with 59 monthly visits
In the digital age, where traffic is king, diligence.com operates on a different metric: the black hole of corporate intelligence. With just 59 monthly visits, this isn't a website; it's a digital vault.
"This isn't a business that scales via SEO; it scales via trust and NDAs."
The Traffic Paradox
The metrics here are inverted. Typically, a $6M revenue business drives thousands of visits. Diligence.com thrives on obscurity. The top organic keyword is 'diligence.com' itself (40 volume). The other top searches are misspellings. This suggests zero reliance on inbound marketing. The 50% direct traffic indicates a captive audience—likely existing clients accessing a portal or proprietary database. It’s not a funnel; it’s a fortress.
The Client Profile
Who pays for a service they can barely find online? High-stakes corporate investigators and government agencies. With Martyn Hodges (Senior Investigator/Director) at the helm, the business model is likely high-touch, high-ticket B2B. The 43 employees generating $6M revenue yields ~$140k revenue per employee—a figure consistent with specialized professional services, not SaaS. They don't sell clicks; they sell answers.
The technology stack reveals a hybrid approach. WordPress and PHP suggest a content management backend, possibly for an internal client portal. Cloudflare is standard for security, but the presence of PWA (Progressive Web App) hints at a tool designed for offline access or mobile fieldwork—essential for investigators gathering data in the field. It’s a digital business built on analog trust.
- The 'misspelling' traffic (dilligence, deligence) captures accidental brand visibility, a vanity metric they likely ignore.
- Zero reliance on paid ads or social media; the traffic profile is purely organic/direct.
- The 'undefined' country data suggests either privacy-focused hosting or a VPN-heavy user base.
The Silent Giant
Diligence.com proves that in the world of corporate intelligence, silence is the loudest signal.
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A WordPress Site
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About diligence.com
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Technology Stack
diligence.com uses 6 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Web Standards
RSS, PWA
Traffic & Audience
diligence.com receives approximately 59 monthly visitors. The website has a bounce rate of 51% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of diligence.com's traffic comes from .
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This page provides publicly available information about diligence.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit diligence.com directly at https://diligence.com.