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DiMuto: The AgriTrade Revolution You Haven't Heard Of
A $6M bet on fixing the fragmented $5 trillion global fresh food trade
Global fresh food trade is a $5 trillion mess of paper invoices, opaque pricing, and logistical nightmares. DiMuto isn't just digitizing it—they're weaponizing data to turn agricultural commodities into traceable, tradable assets. This is B2B trade finance reimagined.
"They aren't just building a platform; they're building the financial rails for the entire fresh food economy."
The Growth Paradox
With only 30 employees generating $3.6M in revenue, DiMuto achieves a staggering $120K revenue per employee. This is elite efficiency for a B2B platform in the notoriously fragmented agri-trade sector. While their web traffic metrics appear dormant, the real action is happening in their closed-loop ecosystem—where transactions, not clicks, drive value.
The Founder's Edge
Gary Loh, Founder & Chairman, isn't a random tech disruptor. He's a 3rd-generation fresh produce trader who lived the pain DiMuto solves. This isn't a SaaS solution built by engineers in a vacuum; it's a domain-native weapon forged in the trenches of perishable goods logistics. The leadership team blends deep trade ops (Carol Loh) with technical execution (Jordon Ho).
The product suite is aggressively verticalized. DiMutoTrade handles the core marketplace, DiMutoClear manages customs and compliance, DiMutoPay offers embedded trade finance, and DiMutoSure wraps insurance around the entire transaction. This isn't a feature list; it's a defensive moat. Competitors solving just one piece can't compete with this integrated stack.
- Domain-First Design: Built by traders for traders, not generic B2B logic.
- Financial Stacking: Payments, insurance, and financing are native, not integrations.
- Asset Tokenization: Turning physical produce into digital, auditable assets.
- Global Ambition: Clear signals in Southeast Asia (Indonesia search volume) and Mexico.
The Silent Giant of AgriTech Finance
DiMuto is playing the long game—building the invisible infrastructure that powers the food on your table, one transaction at a time.
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