dinova.com
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Dinova: The B2B Dining Network
Connecting corporate spenders with restaurants. A niche marketplace with a $14.8M revenue engine.
Dinova operates a high-margin B2B marketplace that connects corporate expense accounts with restaurants. While they only pull in 7k monthly visits, they've monetized a specific corporate behavior—expense management—into a $14.8M revenue stream.
"They aren't fighting for consumer attention; they are monetizing the friction between corporate finance and hospitality."
The Traffic Paradox
Dinova defies standard growth metrics. With only 7,089 monthly visits, their traffic is tiny, yet they've raised $41M. The secret? High-intent, high-value users. Their direct traffic (52%) indicates a sticky platform used by corporate partners, not casual browsers. They don't need volume; they need enterprise penetration.
Niche SEO Strategy
Their keyword strategy reveals a fascinating play on intent. They rank for 'dinova' (420 volume), but they also capture high-volume travel queries like 'Atlanta airport map' (7,520 volume). This suggests they likely provide dining guides or maps within airport terminals, capturing business travelers at the exact moment of hunger.
The company is led by CEO Alison Galik, backed by a finance-heavy executive team (CFO Jeff Sperber, EVP Verome Johnston). This leadership structure signals a focus on unit economics and eventual exit over viral consumer growth. They are building a walled garden for corporate dining spend.
- B2B Fintech/Hospitality Hybrid: They sit at the intersection of expense management and restaurant booking.
- Enterprise Sales Motion: With 102 employees and $14.8M revenue, they average ~$145k revenue per employee—a sign of high-touch sales.
- Platform Dependency: They rely heavily on 'Buyers Edge Platform' for careers, suggesting a broader ecosystem or parent company affiliation.
The Verdict: A Quiet Giant
Dinova proves you don't need massive traffic to build a massive business if you own the transaction flow.
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Home - Dinova
We make business meals count. Business dining is a $245B industry and one of the largest expense categories for companies. It’s expansive and includes everything from business travel meals to catering, private events, gifting, and more. Our dining program is the only business dining solution that delivers spend visibility and savings for corporations as well […]
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About dinova.com
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Technology Stack
dinova.com uses 23 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
dinova.com receives approximately 7.1K monthly visitors and ranks #2,962,108 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:39 on the site.
The majority of dinova.com's traffic comes from undefined, .
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This page provides publicly available information about dinova.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dinova.com directly at https://dinova.com.